Terry Telford’s Thoughts And Comments

Building a prospect, subscriber or client list – quickly -
is a rewarding experience. Since August, 2001, I’ve built
lists that range from a few hundred highly targeted
prospects to lists of over 280,000 subscribers. In this
article, you’ll discover the secrets I’ve used to quickly
build targeted, effective lists. At the end, you’ll get
a glimpse of an actual case study of a list I’m working
on right now.

The basic principles of list building are pretty straight
forward.

- You need something of value to offer your prospects and
give them a reason to sign up to your list.

- You need to set up a form to capture your prospects
contact details and connect it to your autoresponder

- You need visitors to come to your website (Develop
traffic)

> Basic Principle 1 <
Starting with the first basic principle, you need
something of value to offer your potential prospects.

You can offer

1. A newsletter
2. A product
3. A service
4. A special offer

> Basic Principle 2 <
The second basic principle is setting up your lead
capture form. This is the box (form) on your website
that your prospects fill in with their contact details.
As soon as they press the send button, your autoresponder
adds them to your database and sends them your message.
Presto, you’re starting to build your list.

Most autoresponders give you the HTML code for your form,
so you don’t have to worry about any special programming.
All you have to do is cut and paste.

The details you can comfortably collect from a prospect
depends on your offer. If you’re offering an online
newsletter, you only need your prospect’s first name and
email address. If you’re sending them a CD by snail mail,
you can collect their postal address even phone and fax
numbers.

Quick Note:
You’ll increase your response rate if you include the
sign up form at the top and bottom of your webpage as
well as use a popup / popunder or slide in box.

Once you’ve got the ground work done, you’re ready to
start driving traffic to your website.

> Basic Principle 3 <
Building your list is like building a city. You want to
get as many people into your city as possible, so you
need to build roads. You need an 8 lane highway and
multiple smaller roads to fill your city with people.

In list building terms, you need to focus on one main
technique to pull prospects into your list. You also want
to use secondary techniques to add to the momentum of
your traffic. The following list gives you the exact
methods I use to develop my lists. Choose one method as
your main focus and use the rest as your secondary
traffic sources.

1. Advertise in print
Place advertising where ever your market is. Ask yourself
what you read personally, where do you get information?
Your market most likely does the same as you, so get in
front of them by using classified or display advertising
in:

a. magazines
b. trade journals
c. newspapers
d. direct mail

2. Advertise online
This is the least costly method of advertising. You can
reach a targeted audience through advertising in ezines,
online newsletters or pay per click services like Google
AdWords ™.

You can find some of the best ezine advertising deals at
http://www.EzineAdAuction.com

You’ll find Google AdWords ™ at
http://www.adwords.google.com

3. Write articles
Writing articles gives you credibility. Write articles on
a regular basis and submit them to online and offline
sources. You should be submitting articles to the same
sources you’re advertising with as well as all other
publications you can find in your market. Do a search on
Google or your favourite search engine for the keywords
“ezine directories” and you’ll find lists of potential
places for your articles and advertising.

4. Affiliate Program
One of the fastest ways to build your list exponentially
is to set up an affiliate program. Your affiliates will
link to your website, which means plenty of targeted
traffic, which, in turn helps your search engine rankings,
which brings you more traffic, which increases the number
of affiliates you get and helps you build your list at
break neck speed. It’s a never ending cycle.

5. Forums
Get involved in forums. When you post or answer a
question in a forum, you’re generally allowed to have a
signature file attached to your post. It’s just like the
signature file in your email. Your signature file should
direct people to your website where they can sign up for
your list.

6. Email signature file
The same as in forums, every email you send out should
have a signature file directing people to your website.

7. Joint Ventures
If you’ve got a unique, original product, a joint venture
may be an option for you. Contact some entrepreneurs who
have large lists and see if they’re interested in working
with you.

8. Referrals
This is very powerful. Include a referral or “tell a
friend” form on your website. This little form can help
build your list exponentially. When someone recommends
your site to a friend, that friend is most likely going
to visit and possibly tell another friend. And the
snowball starts rolling. Add this technique with an
affiliate program and you’ll soon have a nice fat,
targeted list of prospects.

9. Buy opt-in subscriptions
If you want to build a big list really fast, you can buy
opt-in subscribers for as low as a penny each from
http://www.pennyperlead.com. These leads have raised
their hand and said yes I’m interested in receiving
business opportunity information. They’ve filled out a
form and you can contact them with your offers.

The upside of this process is you build a big list fast.

The downside is your list will be less responsive than
one you build on your own. It takes some time to
cultivate a relationship with these new subscribers, but
if you send them quality information, you can convert
the list into an asset for your business.

Case Study
Right now, I’m building a list from scratch for
http://www.thebusinessprofessional.com My business
partner, Edwin Ryan, and I started building the list 2
weeks ago and today we have 506 new subscribers. Here’s
how we did it.

1. Put together an incredible offer.
We’re offering a rare niche marketing interview with
Kacper Postawski. The interview is valued at $245 and
we’re giving it away free.

2. Simple Form
To access and listen to the interview, visitors simply
fill in their name and email address and the secret
interview page is emailed to them.

To build traffic for this page, we’ve posted in the top
internet marketing and business forums, as well as sent
an email to a couple of our smaller lists of about 2,000
people total. That’s it. Within the next 2 weeks, we’ll
start the main marketing and have projected this list to
reach upwards of 5,000 new subscribers within the next 4
months.

The list building process is really quite simple if you
look at the basics. Offer a quality product as an
incentive to sign up to your list. Plug your sign up
form into an autoresponder. Drive traffic to your
webpage where your sign up list is located - and watch
your list expand.

Terry

I hope you’re having a wonderful day and I hope I can add to it for you.

Are you a bit too busy to create a website from scratch? Would you like me to do it for you? Your wish is my command

I just finished building 6 hot new websites and 2 have already been sold.  If you act fast, you can scoop up a complete website that’s ready to start selling for you right now. They’re priced to move quickly, so you’ll have to be fast to get the best choice.

Check them out at

www.TerryTelford.com/ForSale.html

Talk again soon.

Enjoy your day!
Terry

There are literally thousands of ways to make money online.
One of the most solid business models to ensure a continual
monthly income is a subscription based membership website.

Members pay a monthly fee for access to a private member’s
area where they can access your information. You can provide
a variety of information in as many formats as you choose.
You can offer articles, reports, audios, videos,
teleseminars, downloads, software, almost anything you can
imagine.

Even if you offer a low cost membership, it only takes a
few members to make a comfortable income. A membership
website that charges $9.97 a month, only needs 300 members
to generate $3,000 every month.

And setting up a membership website has become remarkably
simple with advances in software that can be set up in a
couple hours, even by the average non-technical person.

It’s just that simple. In the beginning, it takes some time
and energy to put the whole project together, but then it’s
simply a matter of updating, maintaining and marketing. So
let’s look at the steps to put together a successful
membership website.

Step 1
Choose a market. This is critical. You should look for a
market you’re going to enjoy working in as well as a market
people spend money in. People spend money where they are
passionate. Markets like sports, pets, business, and hobbies
all make hot markets to launch a membership website

Step 2
Test the market. Visit forums and chat rooms and ask people
if they know of any good websites that offer up-to-date
information.

Step 3
Use your research from Step 2 to develop a rough outline of
what your website will offer your members

Step 4
Write a sales letter and have the graphics professionally
designed. If you can’t do this yourself, hire a freelancer
from elance.com or guru.com

Step 5
Set up the membership software to run the site.

Step 6
Populate the site with your content

Step 7
Market your site and let the cash flow begin.

7 simple steps and you’ve got a membership website that
will generate a solid monthly cash flow for you. Each step
takes some effort and energy, but you can have your first
membership website completely set up and running in less
than a month. Then you can repeat the process as many times
as you like to increase your membership portfolio and your
monthly income.

Your first step is a quick video tutorial on setting up and
running a membership website. Get if free from

www.MiniSitePassport.com

Talk again soon.

Enjoy your day

Terry

PS. Watch your mail closely on July 7th. I’m going to show
you how to have a membership website up, running and making
money in a day.

I just wanted to let you know there are only 5 spaces left
for you to place your ad on MySpace-Millionaire.com. I’m
filling spaces on a first come first served basis, so time
is limited.

Check out the rock bottom ad rates at

www.TheBusinessProfessional.com/msm.html

Talk again soon.

Enjoy your day!

Terry

I’m about to reveal a single idea that changed the world. Well maybe not the whole world, but it changed my world. And I’m willing to bet it will change yours too.

In June 2005, one of my online businesses, The Business Professional, generated $41,439 in sales in 17 days. And I was on vacation. In November 2007, that same business generated $61,763 in sales in 10 days.

And it happened because I used one single idea I found in the most influential business development course I’ve ever taken. The idea was simple. Instead of selling individual memberships to a website, sell them in bulk.

Here’s how it works. Package up memberships in bundles of 500 or 1,000 and sell them as wholesale packages. Allow your new wholesalers to sell memberships to your website and let them keep all the profit.

You make your money on the price of your wholesale packages and the backend sales to all the members. Your wholesalers make their money on the sales of memberships. It’s a win-win scenario.

You also have a constant stream of new members as your wholesalers continually sell new memberships. The goal of The Business Professional was to have 500 wholesalers. Currently there are only 300 and only 10% are active.

Even with only 30 active wholesalers, The Business Professional averages 20-40 new members daily. Just think what your business could do using this business model and more active wholesalers.

And this is only one idea I took from the “You Can Make A Living Online” course. Imagine what you could do if you took 2 ideas from the course

Review the course outline and see what you think. If you decide to enrol in the course, it’s fully tax deductible, so you can write it off. It’s as good as getting the course for free.

www.7WeeksOnline.com

Talk again soon.

Enjoy your day!

Terry

I’d like to clarify something for you today. I was talking
to a friend of mine yesterday and she asked me what the
difference was between all the different “Rights” products
we all see on the market.

The main “Rights” you’ll find are Private Label Rights
(PLR), Master Resale Rights (MRR), and Resale Rights (RR).
I’ll give you the basic meaning of each of the rights, but
read any license agreements  that come with the products you
order, because some authors may include different
guidelines.

www.terrytelford.com/PLRspecial.html

Private Label Rights give you the most flexibility with a
product. You’re allowed to edit and manipulate the
information as much as you like and put your own name on the
product. This is one of the fastest ways to create a
product.

If it’s a written product, you’ll generally get the Word
.doc file, which allows you to easily edit and improve the
content. If it’s an audio product, you’ll generally get the
MP3 or WAV file and can add your own introduction and
conclusion to promote yourself and your products.

Master Resale Rights allow you to resell the product and
keep all the profit. These rights often allow you to offer
the Master Resale Rights and Resale Rights to your
customers. That allows your customers to follow in your
footsteps and resell the product as well.

Resale Rights are the least flexible. If you own the Resale
Rights to a product, you have the right to sell the product
and keep the profit, but you can’t offer your customers the
same rights. You have the rights to sell the product, that’s
it.

Owning rights to a product can be very profitable. If you
have a choice, Private Label Rights are the best rights to
buy. Owning the PLR for a product allows you to resell the
product as is, create a new product almost instantly and
then offer your customers any of the rights you choose.

My most successful PLR project, so far, grossed almost
$4,000 in 3 weeks and it continues to sell. You may do
better.

Start off with an inexpensive PLR product package, fine
tune a product or two and put it out to market. The results
can be very rewarding. Get a comprehensive PLR package from

www.terrytelford.com/PLRspecial.html

Talk again soon.

Enjoy your day!

Terry

I hope you’re having a fantastic day!

I’ll be brief today, because the real meat isn’t in this
email, it’s in a 2 hour audio you’re about to listen to for
free.

www.GuerrillaLifestyle.com

It’s a 2 hour interview with Jay Conrad Levinson, the
Father of Guerrilla Marketing. Jay is a pure marketing
genius. He literally has hundreds of methods to advertise
your online business for next to nothing. And he shares
his secrets in the interview.

Jay also gives you a 7-step Guerrilla Marketing plan to
keep your business on track and pulling in profits like
you’ve never imagined.

Instead of trying to recap everything Jay reveals in this
powerful interview, you can listen to it right now. And in
true Guerrilla Marketing fashion, it won’t cost you a penny

www.GuerrillaLifestyle.com

Talk again soon.

Enjoy your day!

Terry

I thought you’d find this interesting. I just had a
conversation with Sam on Skype. He was positive he could not
make any money with Master Resale Rights. So I did my best
to show him how he could. You be the judge.

Sam: I’ve been watching you

Terry: Ah ok. Do I know you?

Sam: Don’t worry I’m not stalking you, I’ve been watching
you progress over the years

Terry: Ah thank you, you had me worried for a moment. LOL

Sam: I have a question for you, if you have the time

Terry: Sure thing

Sam: It’s about the master resale rights you’re selling on
the warrior forum how’s that going?

Terry: Quite well, thanks for asking

Sam: Has anyone made money from them

Terry: They just went on sale on Saturday, but if someone
has sent out an offer to their list, they’ve probably made
money from them. I really have no way of knowing unless they
send me feedback.

Sam: But in general, does anyone make money with those
things

Terry: Yup, they sure do

Sam: I’ve bought tons of them and haven’t made a cent

Terry: What have you done to sell them?

Sam: I put them on my website

Terry: What’s the topic of the website

Sam: Like yours IM stuff

Terry: Are the products new or old?

Sam: Pretty new

Terry: what’s your website, I’ll take a look

Sam: www.(website blanked out for privacy)

Terry: Ok, I have a couple suggestions. You have master
resale rights for all this stuff?

Sam: yes

Terry: why should I buy it from your site instead of for $1
from ebay

Sam: what do you mean

Terry: I just took a look at your site and googled 3 of the
products you’re offering and I can buy them on ebay for $1

Sam: see that’s what I mean

Terry: so why are you selling them for $47

Sam: I can’t sell them for $1, then I don’t make any money

Terry: but you’re already not making any money, so why not
list them on ebay for $1

Sam: Is that what you suggest

Terry: nope, I’m playing devil’s advocate

Sam: so I should sell them on ebay for $1

Terry: I wouldn’t

Sam: so what should I do

Terry: You have the master resale rights to the products,
which is powerful. In the IM world it’s fairly standard so
when you say master resale rights no one blinks an eyelash,
but think about what you have

Sam: what do you mean

Terry: You have the right to distribute those products any
way you like, some people will give them away, others will
sell them as is. You have to be different. I know it’s
cliché but think outside the box.

Sam: just tell me what to do

Terry: I have an idea for you that I do and it works really
well. The resale rights products you have with ebooks or
reports, record them as audios and offer the audio as a
bonus or an upsell or even as part of your product. That way
it sets your products apart from the others that are exactly
the same. Suddenly your selling a product with a greater
value because it has an audio that goes with it. Or add a
video to it. Show how the principles in the book work in
real life.

Sam: ok but

Terry: Hang on a sec you can also turn them into tangible
products by printing them and having them bound or burning
them onto a CD. That also increases the perceived value. So
now you have a full range of products that you’ve added
value to and no one else has.

Sam: I don’t know how to do audio or video

Terry: you can either learn or outsource it. Audio is
simple. If you visit my site www.TerryTelford.com/webaudio I
show you how to set things up with one piece of software.
It’s as easy as pie Video is about as simple if you use
camtasia. It’s a bit more expensive, I think it’s around
$400 at www.techsmith.com

Sam: ok

Terry: one more thing that’s even simpler is timing. If
you’re one of the first people to start marketing a resale
rights product, you have a good chance of making some good
money for about 2-3 weeks after the product is launched
before everyone is marketing it. That’s why I start my
products in the warrior forum. Did you see my special offer
at www.TheBusinessProfessional.com/wso.html

Sam: yes that’s why I wanted to ask you about these things

Terry: Excellent. I’m glad you did. Anything else I can
help you with?

Sam: probably lol but I’ve taken enough of your time now

Terry: I’m always happy to help Sam just ping me again if
there’s anything else I can help with

Sam: thanks terry

Terry: my pleasure Sam

I hope the advice I gave Sam helps you with your Master
Resale Rights products too. And I wish you the best of
success.

Talk again soon.

Enjoy your day!

Terry

This morning I’m sitting on the edge of my seat. I’m so

excited to give you this.

www.returnontraffic.com/terry.html

It’s a 50% discount on one of the coolest ways to increase
your sales by 25% - 100%. I’ll tell you what it is, how I
got if for you and how it’s actually free.

OK. This brilliant script turns your exit traffic into
cash. When someone is about to leave your website without
buying your product, it pops up a message with a special
offer for people. That’s not revolutionary, but the psycho
timer is

The message that pops up has a timer that gives your
prospects a limited time to take advantage of your offer or
the window disappears. The urgency with a timer is
brilliant. It triggers people’s fear of loss and they click
on your second offer.

Your second offer can be another product, a sign up page,
or anything you like.

OK that’s what this cool thing is. Now I’ll tell you how I
got it for you.

I have a very good friend in The Netherlands named Pieter.
We’ve been friends for about 2 years and compare notes with
each other on business ideas and projects we’re working on.
So a few weeks ago, he showed me his newest project, Return
On Traffic.

I really liked the idea and I thought you would too, so I
asked him if we could work out an arrangement to allow you
to have it virtually free. Of course he said, “No” So I
played around with some variations until he said, “Yes”

Here’s how you get it free.

If you went to Pieter’s website right now, you can get this
software for $97 plus $19.95 a month. But he allowed me to
give you a 50% discount on the regular price and knock off
the monthly fee, so you make one small payment now and never
again. Essentially, I got it for you free But only
for 48 hours.

www.returnontraffic.com/terry.html

The clock is ticking.

Talk again soon.

Enjoy your day!

Terry

I have a very touching story for you this morning about 2
baby birds and I’ll tell you how it relates to your
marketing in a moment.

When I’m sitting in the kitchen eating my breakfast, I can
see a bird’s nest on the downspout of my neighbor’s house.
It’s shaded from the rain and elements because it’s under
the roof.

Last year, a pair of Morning Doves made their home in the
nest. The mother laid her eggs and the father came to
relieve her when it was time for her to eat. Shortly after
the eggs were laid, baby birds appeared. Their little
featherless heads peaked out over the side of the nest and I
instantly “adopted” them in my mind.

Even though I didn’t disturb them, I felt a sense of
excitement as the little birds grew. I watched them as they
started growing feathers and their parents sat on the nest
to keep them warm for endless hours, but then horror
struck.

A pair of Crows found the Morning Dove’s hiding spot. They
attacked the Morning Dove and drove her off her nest,
leaving the babies helpless and vulnerable. The babies were
stolen from the nest and never had a chance to experience
the joy of life.

This year, the pair of Morning Doves came back. They
performed the same ritual. The eggs hatched, the babies
stuck their heads out and the parents sat on the nest to
keep the little ones warm. And this year, a new terror
appeared.

Suddenly, a cat in stealth mode was slinking across the
roof towards the birds. I jumped up from my breakfast and
ran out to scare the cat away. And it worked. The cat left.

For the past 5 days, the little birds have been standing up
in the nest flapping their wings, but not quite sure they
wanted to try flying. But this morning it happened. The
mother bird stood on the ground and the father bird stood on
the roof. The parents made cooing noises encouraging the
little birds to fly. And then it happened.

First, one little bird jumped out of the nest, flapped his
wings with all his might and glided to the ground where the
mother was waiting. Then the second little bird followed the
first.

The mother and father gathered around the babies and had a
pep talk and then flew away to get some food. The two little
birds stayed huddled together, testing out their legs and
flapping their wings. Then the mother and father came back
with a snack and fed them.

So there are two little birds walking around in my
flowerbed. They’re very vulnerable, because the cats in the
neighborhood can get them easily now, but they’re the same
color as dirt. So they’re well camouflaged.

So how does the saga of two little birds have anything to
do with marketing? It actually parallels most of us who try
to make a living online.

In the beginning, we are like the mother and father bird.
We have to find a place to nest. We have to find a niche in
the market where we can “set up shop.” It takes some time
for our ideas to incubate and hatch from the idea phase into
a new product.

And once we have our product created, we hope it will fly.
Quite often, our product doesn’t fly like we thought it
would. It’s like the baby birds who jump from the nest and
glide to the ground. They don’t crash, but they don’t
exactly take off.

And this is the stage where many entrepreneurs get
frustrated and give up. But this is a critical stage. The
next stage is learning to fly. To take your product to new
heights and soar with the Eagles, even if you are a Morning
Dove

But there’s an easier way to make a living online.

What if you could skip all the hard work and learn to fly
without being stuck in the nest? What if you could follow a
10-step process that started generating a cash flow today
and it continued on for years and years?

You can. In fact, you could be enjoying sales by the end of
today. Sales that continue on and on and on, just by
following a simple 10 step process. And you can do it as
many times as you want.

You could retire by the end of the year if you wish.

Your first step is to watch a video that Dave Gale produced
and allowed me to post on my website. Right now it’s time to
spread your wings and take flight.

www.TerryTelford.com/Automated_Cash

Talk again soon.

Enjoy your day!

Terry