Make REAL Money Being Exclusive
© copyright Terry Telford

There are millions of dollars to be made on the internet.
How much are you making? If you are making as much as you
want, then please stop reading. If you would like to make
REAL money on the internet, read on.

Let's cut right to the chase. Some business categories on
the internet are becoming saturated. If you are doing
business in one of these saturated categories, it's easy
to get lost in the sea of information.

So what's the solution? You can invest heavily in marketing
and get your name in front of more surfers than your
competition, but you need a large cash flow or a lot of time.
You can try an entirely new business segment, but you will
have a long learning curve. You can give up and go sit in the
corner, or you can target new markets with your current
product or service and become exclusive.

Think about the success you could enjoy if you were one of
the only companies that offered your product or service. What
if you were the only one! Read on and I'll show you how to be
one of the few companies in your category to enjoy the success
of exclusivity, regardless of what you sell.

Let's use internet marketing as an example. This business
category is on the verge of saturation. There are literally
thousands upon thousands of companies selling marketing
services, products and software. Why? Because marketing is a
vital function of running a successful internet business. But
who do these internet marketers market to? Other internet
marketers. It's like a merry-go-round, one marketer markets
to the next to the next to the next to.. you get the point.

So how do you get off the proverbial merry-go-round and become
an "exclusive" instead of an "ordinary, run of the mill?" You
expand your market by diversifying into other business
categories with the product you already have.

Let's look at an example. Joe's Email Mania software has been
on the market for 6 months. He has banner ads at marketing
sites, he publishes an ezine every two weeks, he has
reciprocal links with complimentary sites, he's doing OK, but
not spectacular. Suddenly, Joe gets an idea. What if he
marketed his software to accountants!

No, Joe is not crazy, read on.

Most accountants are great at what they do. Number crunching.
But accountants are typically not marketers. Why should they
be? They're accountants. But they NEED marketing in order to
get new customers and continue growing their businesses, the
same as you and I.

So Joe goes surfing, he visits a few accounting sites and
gets an overview of the industry. Joe is very excited and
interested in introducing his Email Mania software to this
market, so he emails a couple of accountants to see how they
promote themselves. Based on his research, Joe develops an
email sales letter targeted to accountants and explains how
they will benefit by sending personalized email to their
clients and potential clients using his software.

What's the result? First, Joe increases his sales drastically.
Second, accountants who purchased his Email Mania software were
so impressed, that they recommended it to their colleagues and
other business owners who also bought the product, increasing
Joe's sales even further.

Now take this technique and apply it to your business and your
industry. There are countless ways to rethink and repackage your
product to make it suitable for other markets. The best thing is,
you may be the only one in your business category that is doing
it. Suddenly, you are an exclusive and that is where the REAL
money is.