How to get paid $1.17 for every new subscriber
©copyright Terry Telford

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This audio is available in MP3 format here
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Ask any direct mail business owner where the money is and
you’ll get the same answer. The money is in the list. The
same holds true for home base'd internet businesses. The
money is in the list.

The difficulty with building a quality list is it takes
time and money. You can advertise on PPC search engines,
conduct ezine a'd campaigns, work joint ventures with other
publishers and generally work yourself half to death trying
to get potential subscribers to your FRE'E sign up page.

But what if there was a more profitable system that
eliminated the freebie subscribers? What if you could
generate a subscriber list that was made up of proven
buyers from day 1? And each new subscriber paid you $1.17
to be on your list. That makes better business sense.

Sound like a pipe dream? It’s not. It’s a proven system
that builds your list at the same time it adds a cash flow
to your business.

The system works like this:

Potential subscribers are offered something of value for
FRE'E. But instead of being the typical ebook or FRE'E report
it’s a product like an interview or PC video presented on a
CD or DVD. The new subscriber is offered the CD for fre'e if
they pay the shipping and handling. In actual fact, the
price of shipping and handling covers the cost to produce,
package and ship the CD and leaves you with a profit.

Let’s take a look at a real life example. To increase
subscribers for my newsletter, I offered a 1-hour audio
interview with Kacper Postawski, a niche marketing genius.
The interview was valued at $97, but I offered it as a FRE'E
CD if the new subscriber paid the postage and handling of
$6.95.

Postage and handling charge $6.95
- credit card processing 0.38 (5.5%)
- credit card processor fee 0.45
- $4.95 CD production, packaging, and postage from
http://www.fulfillmentcentral.com
= $1.17 profit

This offer generated an average of 100 new subscribers per
week with minimal promotion.

The drawback to this kind of list building is it’s not
automated. It takes about 2 hours per week to maintain the
database and as it grows bigger it requires more time. In
the short term, it’s nice to get pai'd upfront to build a
list.