Pop-up Profits
© copyright Terry Telford

If you're not using pop-ups, you're losing
valuable sales. Regardless what your opinion
is about pop-ups, the fact is, they work. The
key to making pop-ups profitable is to use them
wisely.

For our friends who are new to the net, pop-ups
are the windows that pop-up when you are
visiting a website. Often they announce a
subscription service, a free report, a new
product, or something else that the site is
promoting.

If you own an online business, your site needs
to take advantage of the extra sales that pop-ups
generate. Last year, one of my online businesses
brought in an extra $16,374 just from a pop-up.

You can copy these results using a pop-up, fly-in,
pop-under, or peeler ad.

The key to making these ads profitable is to use them
wisely. I'm sure you've visited sites that have an
excessive amount of pop-ups that open every time you
open a new page, or several pop-ups fly out and cover
your screen when you open the site. This is annoying
and you probably won't go back to that site. To use
pop-ups politely so they don't annoy your visitor, use
one. Not one per page, one...period. This is acceptable.
It announces your hottest offer and doesn't annoy your
visitor.

If you want to be extremely polite to your visitors, use
a pop-under window. Pop-unders, as their name implies,
open under the window that your visitor is viewing.
Pop-unders are non-intrusive and are more likely to be
read because they are waiting for your visitor when they
close your main window.

Pop-unders are also more effective because they have the
advantage of a longer loading time. Some surfers close a
pop-up before they even see what is being offered.
Pop-unders can be loading while your visitor is consuming
the information on your site.

Regardless whether you decide to use pop-ups or pop-unders,
think about your visitor. How much do you like visiting a
site with multiple pop-ups? Your visitors don't appreciate
multiple pop-ups either. Use pop-ups and pop-unders with
care and they will produce an extra income stream with
little effort on your part. Remember, less is more.