Shampoo 4.0
© copyright Terry Telford

While I was walking down the aisles of my local
supermarket the other day, it suddenly occurred
to me how much our online world affects our offline
world. As I picked up my usual brand of shampoo, I
noticed that it was, in fact, Shampoo 4.0. This
must be the latest upgrade!

This little shampoo bottle got me thinking about
our new business culture. Traditional business
helped develop the online world. Then an
interesting shift took place, the online world took
on a whole new business culture, which now
influences our offline world. So how can we take
advantage of this cultural shift and get the best
out of both worlds?

If you are a consultant in the offline world, you
can offer free ebooks or reports to your clients
and prospects, online. This persuades your market
to visit your website to pick up their free ebook or
report. If your site is designed well, maybe they
will find other services that they need as well.
This can be a great way to increase sales.

If your business is online, try promoting offline
for a change. Flyers, postcards, and newspaper
advertising are effective ways to reach a whole
new sector of the market.

Offline promotions work very well for affiliate
programs. The vast majority of all online
affiliate programs are promoted online. When you
take your promotions offline, you may be
pleasantly surprised. I've personally seen 5%
sign-up ratios to offline marketing campaigns.

Think about your business. How can you get the
maximum use out of cross promoting? The bottom line
is, the more prospects you reach, the more sales you
will make and the more profit you enjoy.

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This mini report has been brought to you by Terry Telford.

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