I thought I’d share a bit of direct sales experience with
you today.
I have been involved in the direct sales industry since 1991,
when I started my first direct mail company. I’ve also been
one of those annoying people that knocks on your door and
tries to sell you coupon books for local businesses. And yes,
I may have even called you to let you know your ducts need
to be cleaned. LOL. I was one of those people.
Through all of my sales experience, I learned that the
average direct sales conversion was 1-2%. That means that
every 100 people who read or heard my message, at least 1
person would buy my product. For every 1,000 people I
contacted, I could make at least 10 sales. There was no
mystery to it and no magic pill that changed the figures,
it was simply a numbers game.
And it’s the same thing with your online business. In fact,
if you don’t have a fantastic sales letter on your website,
you could be converting less than 1% of your visitors to
buyers. I’ve done that too, so I know how it feels. Checking
your stats to find that you’ve had 3,000 visitors and only
2 sales is a bit disheartening.
I’ve also experienced the other end of the scale, where I’ve
experienced 27% conversions. For every 100 people that
visited my website, 27 bought my product. And let me tell
you, that’s pretty darn exciting.
As a copywriter, I am critical of the copy on people’s
websites. Some copy is so bad it almost begs me to whip out
my red pen and start marking up the page. That would be bad
for my computer screen, so I don’t. LOL.
In most everyone’s defence, copywriting is an art. It takes
time and practice to get it right and turn your visitors
into ravenous buyers. But the average webmaster doesn’t have
time to develop a professional copywriter’s skill.
But there is a middle of the road solution. It melds the
world of copywriting with the world of…the average person.
It’s a software solution called Sales Letter Lightning. It
allows you to fill in a few forms and then creates your
website sales page for you. Upload the page to your hosting
account and you’re done. It’s about as simple as it gets.
You can review the software details at
http://www.SalesLetterLightning.com
I look forward to reading your next website sales letter
Talk again soon.
Enjoy your day!

Terry Telford