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Owning a .com website address (URL) is not an option, it’s a necessity. Leave the .net, .org, .name, .tv and all the other dot suffixes for someone else. In a recent radio marketing campaign, the importance of a .com URL became very apparent.

Here’s the story. I own iClickUniversity.com with a partner. And I own iClickuniversity.ca, the Canadian franchise, on my own. Recently, I decided to try radio advertising for the Canadian franchise, but not the international franchise.

The radio ad was written and produced by the radio station in my test market and ran for three weeks. At the end of the campaign, the statistics were shocking. The .ca website had received 45 hits and the international .com site had received 47.

If we look at the results and ignore the fact that the radio campaign was a flop, you’ll notice that the .com site got more hits than the .ca site, even though the .com site was not being advertised.

Why?

When people hear a domain name on the radio, they have to write it down or remember it. Either way, half the people get it wrong and assume they heard .com.

In short, if you own a domain that’s not a .com and you’re promoting on the radio, you’re sending the .com domain owner lots of free traffic. That’s great for the other guy…not good for you.

Terry Telford

FOR IMMEDIATE RELEASE

iClickUniversity.com Releases Report On The Economy

Trenton, Ontario – June 4, 2009 – Flying in the face of the doom and gloom media, iClickUniversity.com instructors, Terry Telford and Richard Butler released a report with a positive outlook on the global economic crisis. This new look at the economy has taken some people by surprise.

According to Telford, “There’s a lot of opportunity out there right now. Stocks are on sale, houses can be scooped up with ridiculously low mortgage rates and you can buy a vehicle with 0% financing. Now is the time to take advantage of tremendous savings world wide.”

Butler added, “Recessions are nothing new. They’re simply part of the economic cycle. After this recession, we’ll see an upswing in the economy that results in a boom. The boom will hit a peak and then slide down into another recession. We’ve witnessed these cycles since 1797, so it’s really nothing new.”

In their report, the iClickUniversity.com instructors reveal how you can ignore THE economy and focus on YOUR economy. According to these guys, this may be the best economic news you’ll get this year.

You can download a copy of the report from

http://www.iClickUniversity.com/economy.html

Talk again soon.

Enjoy your day!

Terry Telford

Richard Butler and I just held a TeleClass for Kidino last night. I thought you might be interested in listening to the recording.

Talk again soon.

Enjoy your day!

Terry Telford

Whether you’re starting a new business, or your business has been around for years, getting back to the basics will help you pinpoint areas you have overlooked in the past, and help you build a stronger business for the future.

The four keys to your business success are:

Mindset
Focus
Education
Action

In this series of four articles, we’ll explore each area see how it fits into your business.

Focus
The next battle you’re going to wage is with your mind. You need to stay focused on one task at a time. Pinpoint your focus to stay effective. When you sit at your computer, you are there to get a job done. There are hundreds of distractions online and offline, but you need to focus on the task at hand or your work will never get completed.

We all suffer from information overload. When you are online, it’s easy to start out with great intentions of completing a task like answering email, and 2 hours later find yourself surfing mindlessly. You click on a link in an email that takes you to a website that leads you to another website with intriguing information in a link that… you get the picture. We’ve all been there. So you need to guard your focus and not lose sight of what you’re actually supposed to be doing while you are sitting in front of your computer screen.

To prove this point, look at the results of a recent experiment. Whether you agree or disagree with the methodology, the outcome is fascinating.

An experiment was conducted with a group of mentally challenged people. Each person had the ability to listen to simple instructions and carry out a simple task. None of them could do more than one simple task at a time, but all of them were able to complete menial tasks on a computer.

The top person in the group had been taught how to copy and paste text from a Word document into a simple form on a website. Each day, he would sit down at the computer for 20 minutes, copy and paste exactly as he’d been shown and then turn off the computer. This was his “job” every single day, day-in, day-out.

The text he was copying and pasting from the Word document into the form on the website was a simple article. He was given a new article each morning to copy into an article submission website and then push the send button. That was all he did. That was all he knew how to do. He didn’t suffer from information overload. He simply followed the instructions he had been given.

Each article promoted a website. After 3 weeks of sending out one article a day, the website made its’ first sale, then another and another until the website was making at least one sale a day.

If a mentally challenged person can generate sales from a website, using one simple tactic, so can you. The key to making it happen is focus – your focus.

Narrow your focus and block out all the other noise in your life. Do not hop around, don’t get side tracked, don’t get bogged down with information. Follow the steps in the order they have been presented and you will have a solid business that you are proud of.

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Terry Telford

Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com
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NOTE: You may copy and publish this article in your newsletter or website as long as you leave the bi-line intact at the bottom.

Whether you’re starting a new business, or your business has been around for years, getting back to the basics will help you pinpoint areas you have overlooked in the past, and help you build a stronger business for the future.

The four keys to your business success are:

Mindset
Focus
Education
Action

In this series of four articles, we’ll explore each area see how it fits into your business.

Mindset
The way you think, directly affects the results you get from your business. If you look at your business as a hobby, you will make a hobby income. If you treat your business as the professional entity that it is, your income will match your expectations. Although it may seem like psycho-babble, the way you think and view your business has a huge effect on whether you can actually buy your shiny yellow Corvette, or whether you can only afford the gas.

Here’s your new mindset: You are the President and CEO of your own company. It doesn’t matter if you are the only person in your company, and your company consists of a 10-year-old computer sitting in the dusty corner of your bedroom. No one cares about your company except you. Your customers only care what your company can provide for them.

Next, take a realistic look at what you want to achieve. It’s easy to see the success stories online and get caught up in the excitement.  But look behind the scenes to see what actually happened to achieve those successes. There was a lot of groundwork that went into creating the results you read about. The money is there, but it takes some work to get to it.

To prove this point, we’ll look at TheBusinessProfessional.com. One of the milestones in the company’s history was generating $41,439 in sales in 17 days. But there’s more to the story.

The Business Professional was born almost 2 years before the first major sales achievement. Originally, it was an online portal with a print quality magazine. Then it was transformed into a membership website.

The sales were generated, for the most part, by affiliates. The affiliates made a 50% commission, so $20,000 was paid to them. After payment processing fees, hosting and other miscellaneous fees, there was approximately $20,000 left to run the business and draw an income. So as Paul Harvey used to say, “Now you know the rest of the story.”

So when you see stories of large amounts of money in short periods of time, keep in mind there is always a story behind the story. Remember to keep your expectations realistic.

Look at your business as if you were climbing a ladder. You have to lift your foot up to the first rung before you can reach the second rung. You have to make your first $10 sale before you make your first $100 sale. You have to experience your first $100 month before you have your first $500 month.

With perseverance and the right mindset, you can reach your goals, but you have to walk before you can run.

Terry Telford

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Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com
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Over half the small businesses that open their doors today, will close their doors in less than a year. That’s a 50% failure rate and that’s scary. But if business owners set their mindset before opening their businesses, the failure rate could drop.

Every entrepreneur faces a plethora of mindset challenges. We’re going to look at three of the common challenges that plague small business owners in a series of three articles.

Article 1 – Business Pitfall #1: Money Paradigm
Article 2 – Business Pitfall #2: No Plan
Article 3 – Business Pitfall #3: Information Overload

Business Pitfall #3: Information Overload

Information overload has become part of our every day life. Each day, the average person is exposed to almost 4,000 marketing messages. That’s in addition to the regular information they need to complete their jobs. The only way to cut through the noise is to focus.

Ignore the “amazing offer” that ends at midnight and will never be repeated. Today’s hot product is replaced by tomorrow’s hot product. To focus, you need to choose a path and follow it.

Although it’s very easy to look at this information and say, “I know that,” or “I have seen that before,” do not fall into the trap of misreading the simplicity. Knowing how to do something and actually doing it are two different things.

The easiest way to cut out the information overload in your life is selective ignorance. Ignore whatever is not important to you at this moment. If you’re working on a project, put your full focus into the project and block out anything that is not relevant to that project.

Although it’s easier said than done, you can learn to do it. Start by saying a polite “No” to unrelated activities that don’t help you finish your current project. At first it will feel unusual, but when you finish projects in record time, the rewards outweigh the slight awkward feeling of saying “No.”

Learning to cut through information overload is like discovering a 36 hour day. It’s an adrenaline rush. Finishing projects in record time, leaves you more time for the more important things in life, like golf and beaches

Terry Telford

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Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com
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Over half the small businesses that open their doors today, will close their doors in less than a year. That’s a 50% failure rate and that’s scary. But if business owners set their mindset before opening their businesses, the failure rate could drop.

Every entrepreneur faces a plethora of mindset challenges. We’re going to look at three of the common challenges that plague small business owners in a series of three articles.

Article 1 – Business Pitfall #1: Money Paradigm
Article 2 – Business Pitfall #2: No Plan
Article 3 – Business Pitfall #3: Information Overload

Business Pitfall #2: No Plan

Let’s start with a well-known saying “If you fail to plan, you plan to fail”. Without a plan you have no idea where you are going or how to get there. You do not need a 50-page thesis outlining every detail of your business. All you need is a very simple action plan.

A plan will also help you set benchmarks and allows you to celebrate your successes as you progress.

Setting up a simple business plan can be as easy as defining your:

1. Objectives
2. Strategies
3. Tactics
4. Daily To Do List

Objectives
Starting at the top, your objectives are your broad overview. They define what you want to accomplish. For example, ABC Business will gross $100,000 in sales in 2009…

Strategies
Your strategies answer your objectives. They describe how you are going to accomplish the objective you’ve set. For example, …by selling affiliate products on the internet…

Tactics
Your tactics explain how you plan to accomplish your strategies. They explain what you’re going to do in more detail. For example, …by setting up 10 websites that promote 5-10 products each and then promoting them…

Daily To Do List
And the final piece of your business plan is your daily to do list. This is where the rubber hits the road and where you take a definite action or actions, every single day. For example, …by writing one article per week, contacting ten new joint venture partners each week, and placing pay per click advertising on Google and Yahoo.

When you piece them all together you have a specific objective that will be met daily by your To Do list actions. For each business objective, you’ll have a complete path to a daily To Do list.

Here’s what your plan for the first objective looks like:

ABC Business will gross $100,000 in sales in 2009… by selling affiliate products on the internet… by setting up 10 websites that promote 5-10 products each and then promoting them… by writing one article per week, contacting ten new joint venture partners each week, and placing pay per click advertising on Google and Yahoo.

Now you have a very specific business plan with a daily To Do list. It makes it very easy to measure your progress by measuring what you accomplish each day and the results from each action you take.

Your business plan doesn’t have to be a book, it simply has to be a plan that you can follow to achieve your goals. And the smaller, more easy to follow your plan is, the more likely you are to follow it to success.

Terry Telford

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Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com
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Watch for a series of iClick University stories. This is Fred’s Story:

Talk again soon.

Enjoy your day!

Terry Telford

Trenton, Ontario – April 1, 2009 – iClick University just released it’s new business development program, the Dynamic Internet Business Program. The three-semester course can be completed in less than a month and turns the average person into an Internet business owner. The self-directed program offers a step-by-step approach to setting up an online business and is easy enough for even a beginning internet user to follow.

The co-founders of iClick University, Terry Telford and Richard Butler, have 17 years of combined e-commerce experience, and a total of 31 years business experience. Both have successful consulting businesses and started iClick University to help the average person pull themselves out of their current economic situation.

Telford said, “Recent statistics show the average person is spending 114% of their income. Thanks to credit card debt, most people are effectively bankrupt. Getting out of that kind of debt is extremely difficult without an additional income. The internet provides people with the additional income they need.”

But starting a small business on the internet is not as easy as it first appears. As Butler said, “Type “Make money” into Google and you’ll find 232,000,000 results. That’s a potential 232,000,000 different ways to start a business. The average person needs one. One simple, step-by-step training program that shows them exactly what to do to set up and market a business on the internet. That’s what the iClick University Dynamic Internet Business Program does.”

The average person with little or no business experience can follow the course and have a fully functional website that makes sales within 30 days. The entire course takes about 70 hours and is fully self-directed. If the student wants to work at it full time, they can complete it in a week or two. If they want to work at it part time, they can take two or three months if they want. It’s completely up to the student.

For a course outline and further details on the program, visit http://www.iClickUniversity.com

About Terry Telford Communications Inc. and Ebits.ie

iClick University is a co-operative program designed by Terry Telford Communications Inc., based in Trenton, Ontario, Canada, and Ebits.ie, based in Dublin, Ireland. Terry Telford Communications Inc. specializes in consulting for small and medium businesses. Ebits specializes in personal and business coaching. Together, the owners of both companies worked on the core of iClick University for three years, prior to its release on April 1, 2009.

Contact Info:

Terry Telford

Terry Telford
Terry Telford Communications Inc.
PO Box 22111, Trenton Centre RPO
Trenton, Ontario
K8V 6S3
Canada
Skype: terry_telford
Web: http://www.iClickUniversity.com

Over half the small businesses that open their doors today, will close their doors in less than a year. That’s a 50% failure rate and that’s scary. But if business owners set their mindset before opening their businesses, the failure rate could drop.

Every entrepreneur faces a plethora of mindset challenges. We’re going to look at three of the common challenges that plague small business owners in a series of three articles.

Article 1 – Business Pitfall #1: Money Paradigm
Article 2 – Business Pitfall #2: No Plan
Article 3 – Business Pitfall #3: Information Overload

Business Pitfall #1: Money Paradigm

A paradigm is a commonly held belief, or way of thinking. Sometimes it may be true, but quite often it is not. For example, in ancient times, a common paradigm was, “the world is flat.” Science proved that paradigm to be false.

Today, a common paradigm is, money is in limited supply. The truth is, there is no limit to the amount of money you can amass. The only real commodity in limited supply is time. However, you must remember that time is your friend, not your enemy! Every person has the same amount of time in a day. But people use their time differently. The activities of a multimillionaire are much different than those of a struggling factory worker.

Today, most people’s outlook on money is defined by their paycheck. If they make $3,000 a month, they try to squeeze their lifestyle into a $3,000 box. They live in a house they can almost afford, they drive a vehicle they don’t like and they travel only as much as their credit card allows. They think money is limited.

In the industrial age, that was somewhat true. People could get a second job to supplement their income, but they rarely got further ahead, because they were still limited by the amount of time they could work. Thank goodness we’re not in the industrial age. At the turn of the century we entered the information age.

Today, you can sit in front of your computer for an hour or two and make tens, even hundreds of times more money than you could make in the industrial age. Your income is no longer limited to the number of hours you can work. It’s only limited by your imagination, your knowledge and your action.

People all over the world are turning to the internet to start a small business venture. The advantages of a virtual business include, no commuting, very low start up costs, minimal maintenance fees, flexible work hours, no set location – work wherever there’s an internet connection, and no boss hanging over your shoulder.

The internet opens a whole new world of possibilities for ordinary people who are willing to push through the money paradigm.

Terry Telford

Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com