Business Pitfall #1: Money Paradigm
Monday, March 30th, 2009Over half the small businesses that open their doors today, will close their doors in less than a year. That’s a 50% failure rate and that’s scary. But if business owners set their mindset before opening their businesses, the failure rate could drop.
Every entrepreneur faces a plethora of mindset challenges. We’re going to look at three of the common challenges that plague small business owners in a series of three articles.
Article 1 – Business Pitfall #1: Money Paradigm
Article 2 – Business Pitfall #2: No Plan
Article 3 – Business Pitfall #3: Information Overload
Business Pitfall #1: Money Paradigm
A paradigm is a commonly held belief, or way of thinking. Sometimes it may be true, but quite often it is not. For example, in ancient times, a common paradigm was, “the world is flat.” Science proved that paradigm to be false.
Today, a common paradigm is, money is in limited supply. The truth is, there is no limit to the amount of money you can amass. The only real commodity in limited supply is time. However, you must remember that time is your friend, not your enemy! Every person has the same amount of time in a day. But people use their time differently. The activities of a multimillionaire are much different than those of a struggling factory worker.
Today, most people’s outlook on money is defined by their paycheck. If they make $3,000 a month, they try to squeeze their lifestyle into a $3,000 box. They live in a house they can almost afford, they drive a vehicle they don’t like and they travel only as much as their credit card allows. They think money is limited.
In the industrial age, that was somewhat true. People could get a second job to supplement their income, but they rarely got further ahead, because they were still limited by the amount of time they could work. Thank goodness we’re not in the industrial age. At the turn of the century we entered the information age.
Today, you can sit in front of your computer for an hour or two and make tens, even hundreds of times more money than you could make in the industrial age. Your income is no longer limited to the number of hours you can work. It’s only limited by your imagination, your knowledge and your action.
People all over the world are turning to the internet to start a small business venture. The advantages of a virtual business include, no commuting, very low start up costs, minimal maintenance fees, flexible work hours, no set location – work wherever there’s an internet connection, and no boss hanging over your shoulder.
The internet opens a whole new world of possibilities for ordinary people who are willing to push through the money paradigm.

Terry Telford
Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com