Just a quick note for you this morning to see if you’d like to join me in an advertising campaign. I’ll give you a bit of background info first.

I am moving the majority of my business offline. I’ve already started and it’s working very well. Instead of selling an ebook, I sell a printed book.

I still market and process sales online, but the actual product is shipped offline.

And that’s where the advertising opportunity comes in.

With every product I ship, I include an envelope of coupons that promote other products. Until now, I’ve only included coupons for my own products, but I’m going to allow a select few people to advertise with me for the next year.

Get all the package details and find out how you can advertise to a very targeted audience for as little as 15 cents a piece.

http://www.TerryTelford.com

Talk again soon.

Enjoy your day!
Terry

I thought I’d share a bit of direct sales experience with
you today.

I have been involved in the direct sales industry since 1991,
when I started my first direct mail company. I’ve also been
one of those annoying people that knocks on your door and
tries to sell you coupon books for local businesses. And yes,
I may have even called you to let you know your ducts need
to be cleaned. LOL. I was one of those people.

Through all of my sales experience, I learned that the
average direct sales conversion was 1-2%. That means that
every 100 people who read or heard my message, at least 1
person would buy my product. For every 1,000 people I
contacted, I could make at least 10 sales. There was no
mystery to it and no magic pill that changed the figures,
it was simply a numbers game.

And it’s the same thing with your online business. In fact,
if you don’t have a fantastic sales letter on your website,
you could be converting less than 1% of your visitors to
buyers. I’ve done that too, so I know how it feels. Checking
your stats to find that you’ve had 3,000 visitors and only
2 sales is a bit disheartening.

I’ve also experienced the other end of the scale, where I’ve
experienced 27% conversions. For every 100 people that
visited my website, 27 bought my product. And let me tell
you, that’s pretty darn exciting.

As a copywriter, I am critical of the copy on people’s
websites. Some copy is so bad it almost begs me to whip out
my red pen and start marking up the page. That would be bad
for my computer screen, so I don’t. LOL.

In most everyone’s defence, copywriting is an art. It takes
time and practice to get it right and turn your visitors
into ravenous buyers. But the average webmaster doesn’t have
time to develop a professional copywriter’s skill.

But there is a middle of the road solution. It melds the
world of copywriting with the world of…the average person.
It’s a software solution called Sales Letter Lightning. It
allows you to fill in a few forms and then creates your
website sales page for you. Upload the page to your hosting
account and you’re done. It’s about as simple as it gets.

You can review the software details at

http://www.SalesLetterLightning.com

I look forward to reading your next website sales letter

Talk again soon.

Enjoy your day!

Terry Telford

Would you like a network of websites that makes you $62,160
every year with the potential to make more?

There’s 2 ways of doing it.

1. 
You could build a network of websites, experiment with
different business models, test different traffic methods,
and in a year or two, you might have something that works.

OR

2. 
Tap into an existing business model with pre-built websites
and traffic systems already in place. Turn on the faucet
and let the cash flow.

Anyone on the fast track chooses method 2. And until July 21,
you can scoop up a network of 5 websites with all the
business strategies in place and all the hardware and
software ready for you to instantly tap into. Now is the
time to open the gates on a new cash flow.

Check it out now at

http://www.DoubleDipTraffic.com

Talk again soon.

Enjoy your day!

Terry Telford

The Quantum Leap Newsletter just took a quantum leap Bonnie Wannamaker has joined us as a columnist. Her first column will appear in the August issue of QLN.

Bonnie is one of those fantastic people who loves what she does. She’s a copywriter who lives and breaths marketing. Her insights will give you a new perspective on marketing and help you develop new ideas and concepts for your business.

This is a very exciting leap for QLN and a very big boost for your creative marketing machine.

Talk again soon.

Enjoy your day!

Terry Telford

Owning a .com website address (URL) is not an option, it’s a necessity. Leave the .net, .org, .name, .tv and all the other dot suffixes for someone else. In a recent radio marketing campaign, the importance of a .com URL became very apparent.

Here’s the story. I own iClickUniversity.com with a partner. And I own iClickuniversity.ca, the Canadian franchise, on my own. Recently, I decided to try radio advertising for the Canadian franchise, but not the international franchise.

The radio ad was written and produced by the radio station in my test market and ran for three weeks. At the end of the campaign, the statistics were shocking. The .ca website had received 45 hits and the international .com site had received 47.

If we look at the results and ignore the fact that the radio campaign was a flop, you’ll notice that the .com site got more hits than the .ca site, even though the .com site was not being advertised.

Why?

When people hear a domain name on the radio, they have to write it down or remember it. Either way, half the people get it wrong and assume they heard .com.

In short, if you own a domain that’s not a .com and you’re promoting on the radio, you’re sending the .com domain owner lots of free traffic. That’s great for the other guy…not good for you.

Terry Telford

FOR IMMEDIATE RELEASE

iClickUniversity.com Releases Report On The Economy

Trenton, Ontario – June 4, 2009 – Flying in the face of the doom and gloom media, iClickUniversity.com instructors, Terry Telford and Richard Butler released a report with a positive outlook on the global economic crisis. This new look at the economy has taken some people by surprise.

According to Telford, “There’s a lot of opportunity out there right now. Stocks are on sale, houses can be scooped up with ridiculously low mortgage rates and you can buy a vehicle with 0% financing. Now is the time to take advantage of tremendous savings world wide.”

Butler added, “Recessions are nothing new. They’re simply part of the economic cycle. After this recession, we’ll see an upswing in the economy that results in a boom. The boom will hit a peak and then slide down into another recession. We’ve witnessed these cycles since 1797, so it’s really nothing new.”

In their report, the iClickUniversity.com instructors reveal how you can ignore THE economy and focus on YOUR economy. According to these guys, this may be the best economic news you’ll get this year.

You can download a copy of the report from

http://www.iClickUniversity.com/economy.html

Talk again soon.

Enjoy your day!

Terry Telford

Richard Butler and I just held a TeleClass for Kidino last night. I thought you might be interested in listening to the recording.

Talk again soon.

Enjoy your day!

Terry Telford

Whether you’re starting a new business, or your business has been around for years, getting back to the basics will help you pinpoint areas you have overlooked in the past, and help you build a stronger business for the future.

The four keys to your business success are:

Mindset
Focus
Education
Action

In this series of four articles, we’ll explore each area see how it fits into your business.

Focus
The next battle you’re going to wage is with your mind. You need to stay focused on one task at a time. Pinpoint your focus to stay effective. When you sit at your computer, you are there to get a job done. There are hundreds of distractions online and offline, but you need to focus on the task at hand or your work will never get completed.

We all suffer from information overload. When you are online, it’s easy to start out with great intentions of completing a task like answering email, and 2 hours later find yourself surfing mindlessly. You click on a link in an email that takes you to a website that leads you to another website with intriguing information in a link that… you get the picture. We’ve all been there. So you need to guard your focus and not lose sight of what you’re actually supposed to be doing while you are sitting in front of your computer screen.

To prove this point, look at the results of a recent experiment. Whether you agree or disagree with the methodology, the outcome is fascinating.

An experiment was conducted with a group of mentally challenged people. Each person had the ability to listen to simple instructions and carry out a simple task. None of them could do more than one simple task at a time, but all of them were able to complete menial tasks on a computer.

The top person in the group had been taught how to copy and paste text from a Word document into a simple form on a website. Each day, he would sit down at the computer for 20 minutes, copy and paste exactly as he’d been shown and then turn off the computer. This was his “job” every single day, day-in, day-out.

The text he was copying and pasting from the Word document into the form on the website was a simple article. He was given a new article each morning to copy into an article submission website and then push the send button. That was all he did. That was all he knew how to do. He didn’t suffer from information overload. He simply followed the instructions he had been given.

Each article promoted a website. After 3 weeks of sending out one article a day, the website made its’ first sale, then another and another until the website was making at least one sale a day.

If a mentally challenged person can generate sales from a website, using one simple tactic, so can you. The key to making it happen is focus – your focus.

Narrow your focus and block out all the other noise in your life. Do not hop around, don’t get side tracked, don’t get bogged down with information. Follow the steps in the order they have been presented and you will have a solid business that you are proud of.

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Terry Telford

Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com
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NOTE: You may copy and publish this article in your newsletter or website as long as you leave the bi-line intact at the bottom.

Whether you’re starting a new business, or your business has been around for years, getting back to the basics will help you pinpoint areas you have overlooked in the past, and help you build a stronger business for the future.

The four keys to your business success are:

Mindset
Focus
Education
Action

In this series of four articles, we’ll explore each area see how it fits into your business.

Mindset
The way you think, directly affects the results you get from your business. If you look at your business as a hobby, you will make a hobby income. If you treat your business as the professional entity that it is, your income will match your expectations. Although it may seem like psycho-babble, the way you think and view your business has a huge effect on whether you can actually buy your shiny yellow Corvette, or whether you can only afford the gas.

Here’s your new mindset: You are the President and CEO of your own company. It doesn’t matter if you are the only person in your company, and your company consists of a 10-year-old computer sitting in the dusty corner of your bedroom. No one cares about your company except you. Your customers only care what your company can provide for them.

Next, take a realistic look at what you want to achieve. It’s easy to see the success stories online and get caught up in the excitement.  But look behind the scenes to see what actually happened to achieve those successes. There was a lot of groundwork that went into creating the results you read about. The money is there, but it takes some work to get to it.

To prove this point, we’ll look at TheBusinessProfessional.com. One of the milestones in the company’s history was generating $41,439 in sales in 17 days. But there’s more to the story.

The Business Professional was born almost 2 years before the first major sales achievement. Originally, it was an online portal with a print quality magazine. Then it was transformed into a membership website.

The sales were generated, for the most part, by affiliates. The affiliates made a 50% commission, so $20,000 was paid to them. After payment processing fees, hosting and other miscellaneous fees, there was approximately $20,000 left to run the business and draw an income. So as Paul Harvey used to say, “Now you know the rest of the story.”

So when you see stories of large amounts of money in short periods of time, keep in mind there is always a story behind the story. Remember to keep your expectations realistic.

Look at your business as if you were climbing a ladder. You have to lift your foot up to the first rung before you can reach the second rung. You have to make your first $10 sale before you make your first $100 sale. You have to experience your first $100 month before you have your first $500 month.

With perseverance and the right mindset, you can reach your goals, but you have to walk before you can run.

Terry Telford

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Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com
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Over half the small businesses that open their doors today, will close their doors in less than a year. That’s a 50% failure rate and that’s scary. But if business owners set their mindset before opening their businesses, the failure rate could drop.

Every entrepreneur faces a plethora of mindset challenges. We’re going to look at three of the common challenges that plague small business owners in a series of three articles.

Article 1 – Business Pitfall #1: Money Paradigm
Article 2 – Business Pitfall #2: No Plan
Article 3 – Business Pitfall #3: Information Overload

Business Pitfall #3: Information Overload

Information overload has become part of our every day life. Each day, the average person is exposed to almost 4,000 marketing messages. That’s in addition to the regular information they need to complete their jobs. The only way to cut through the noise is to focus.

Ignore the “amazing offer” that ends at midnight and will never be repeated. Today’s hot product is replaced by tomorrow’s hot product. To focus, you need to choose a path and follow it.

Although it’s very easy to look at this information and say, “I know that,” or “I have seen that before,” do not fall into the trap of misreading the simplicity. Knowing how to do something and actually doing it are two different things.

The easiest way to cut out the information overload in your life is selective ignorance. Ignore whatever is not important to you at this moment. If you’re working on a project, put your full focus into the project and block out anything that is not relevant to that project.

Although it’s easier said than done, you can learn to do it. Start by saying a polite “No” to unrelated activities that don’t help you finish your current project. At first it will feel unusual, but when you finish projects in record time, the rewards outweigh the slight awkward feeling of saying “No.”

Learning to cut through information overload is like discovering a 36 hour day. It’s an adrenaline rush. Finishing projects in record time, leaves you more time for the more important things in life, like golf and beaches

Terry Telford

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Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com
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