I thought I’d share a bit of direct sales experience with
you today.

I have been involved in the direct sales industry since 1991,
when I started my first direct mail company. I’ve also been
one of those annoying people that knocks on your door and
tries to sell you coupon books for local businesses. And yes,
I may have even called you to let you know your ducts need
to be cleaned. LOL. I was one of those people.

Through all of my sales experience, I learned that the
average direct sales conversion was 1-2%. That means that
every 100 people who read or heard my message, at least 1
person would buy my product. For every 1,000 people I
contacted, I could make at least 10 sales. There was no
mystery to it and no magic pill that changed the figures,
it was simply a numbers game.

And it’s the same thing with your online business. In fact,
if you don’t have a fantastic sales letter on your website,
you could be converting less than 1% of your visitors to
buyers. I’ve done that too, so I know how it feels. Checking
your stats to find that you’ve had 3,000 visitors and only
2 sales is a bit disheartening.

I’ve also experienced the other end of the scale, where I’ve
experienced 27% conversions. For every 100 people that
visited my website, 27 bought my product. And let me tell
you, that’s pretty darn exciting.

As a copywriter, I am critical of the copy on people’s
websites. Some copy is so bad it almost begs me to whip out
my red pen and start marking up the page. That would be bad
for my computer screen, so I don’t. LOL.

In most everyone’s defence, copywriting is an art. It takes
time and practice to get it right and turn your visitors
into ravenous buyers. But the average webmaster doesn’t have
time to develop a professional copywriter’s skill.

But there is a middle of the road solution. It melds the
world of copywriting with the world of…the average person.
It’s a software solution called Sales Letter Lightning. It
allows you to fill in a few forms and then creates your
website sales page for you. Upload the page to your hosting
account and you’re done. It’s about as simple as it gets.

You can review the software details at

http://www.SalesLetterLightning.com

I look forward to reading your next website sales letter

Talk again soon.

Enjoy your day!

Terry Telford

The Quantum Leap Newsletter just took a quantum leap Bonnie Wannamaker has joined us as a columnist. Her first column will appear in the August issue of QLN.

Bonnie is one of those fantastic people who loves what she does. She’s a copywriter who lives and breaths marketing. Her insights will give you a new perspective on marketing and help you develop new ideas and concepts for your business.

This is a very exciting leap for QLN and a very big boost for your creative marketing machine.

Talk again soon.

Enjoy your day!

Terry Telford

Richard Butler and I just held a TeleClass for Kidino last night. I thought you might be interested in listening to the recording.

Talk again soon.

Enjoy your day!

Terry Telford

I want to share a neat statistic with you today. In the
past week, I was able to increase the sales on one of my
websites by 63%. All I did was change 2 sentences. You know
what they were?

The headline.

Your headline is the single most important piece of text on
your entire website. From the statistics I’ve read, you have
less than 2 seconds to grab your prospect’s attention and
pull them into your website.

If your headline draws them in, then your sub-headline
needs to pull them into your first paragraph and your first
paragraph needs to pull them into your second paragraph, all
the way through your sales letter to the order button.

But they will never get to your order button if you don’t
grab them with your headline. And that’s where a bit of a
dilemma occurs. How do you write an award-winning headline
that magnetically draws people into your sales letter?

You have 3 choices:

1. 
You can take a copywriting course and learn how to write
copy like the pros

2. 
You can clone other headlines

3. 
You can use software to write your headlines for you

The first 2 choices take time, effort and brain power. The
third choice takes about 90 seconds and you’ve got dozens of
kick-butt headlines for anything you want to sell. I create
most of my headlines using software, because it’s fast, easy
and effective.

That’s how I turned 63% of my browsers into buyers. I used
my powerful headline software to write an award-winning
headline for me. And you can do the exact same thing with
your headlines. You’ll find the software I use at

www.TerryTelford.com/hcp

Use it today – prosper today.

Talk again soon.

Enjoy your day!
Terry