Archive for the ‘Guerrilla Marketing’ Category

iClick University Releases A New Personal Business Program

Wednesday, April 1st, 2009

Trenton, Ontario – April 1, 2009 – iClick University just released it’s new business development program, the Dynamic Internet Business Program. The three-semester course can be completed in less than a month and turns the average person into an Internet business owner. The self-directed program offers a step-by-step approach to setting up an online business and is easy enough for even a beginning internet user to follow.

The co-founders of iClick University, Terry Telford and Richard Butler, have 17 years of combined e-commerce experience, and a total of 31 years business experience. Both have successful consulting businesses and started iClick University to help the average person pull themselves out of their current economic situation.

Telford said, “Recent statistics show the average person is spending 114% of their income. Thanks to credit card debt, most people are effectively bankrupt. Getting out of that kind of debt is extremely difficult without an additional income. The internet provides people with the additional income they need.”

But starting a small business on the internet is not as easy as it first appears. As Butler said, “Type “Make money” into Google and you’ll find 232,000,000 results. That’s a potential 232,000,000 different ways to start a business. The average person needs one. One simple, step-by-step training program that shows them exactly what to do to set up and market a business on the internet. That’s what the iClick University Dynamic Internet Business Program does.”

The average person with little or no business experience can follow the course and have a fully functional website that makes sales within 30 days. The entire course takes about 70 hours and is fully self-directed. If the student wants to work at it full time, they can complete it in a week or two. If they want to work at it part time, they can take two or three months if they want. It’s completely up to the student.

For a course outline and further details on the program, visit http://www.iClickUniversity.com

About Terry Telford Communications Inc. and Ebits.ie

iClick University is a co-operative program designed by Terry Telford Communications Inc., based in Trenton, Ontario, Canada, and Ebits.ie, based in Dublin, Ireland. Terry Telford Communications Inc. specializes in consulting for small and medium businesses. Ebits specializes in personal and business coaching. Together, the owners of both companies worked on the core of iClick University for three years, prior to its release on April 1, 2009.

Contact Info:

Terry Telford

Terry Telford

Terry Telford
Terry Telford Communications Inc.
PO Box 22111, Trenton Centre RPO
Trenton, Ontario
K8V 6S3
Canada
Skype: terry_telford
Web: http://www.iClickUniversity.com

LITTLE BUSINESS BOOK TAKLES THE ECONOMY

Wednesday, December 3rd, 2008

A new book hits the bookshelves this month that claims to take on the ailing economy. Guerrilla Marketing Breakthrough Strategies, by Terry Telford and Jay Conrad Levinson, teaches entrepreneurs how to expand their businesses, despite the current economic conditions. The strategy? Use joint venture partnerships to leverage your business’s assets without increasing expenses.

“Guerrilla Marketing Breakthrough Strategies is like a breath of fresh air in a stale and floundering economic environment,” said Telford. “One of the reasons Jay and I decided to release this book now is, business owners are hurting. Even though the economy is hanging by a thread, entrepreneurs can expand their businesses now as quickly as they could last year or the year before.”

“The key to rapid business expansion is strategic joint ventures,” says Telford. “When business owners work together, it’s a win-win scenario. In Guerrilla Marketing Breakthrough Strategies, I give real life examples of some of my businesses and how I have grown them by using joint venture partnerships.”

Guerrilla Marketing Breakthrough Strategies readers also get a free set of downloadable CDs in MP3 format. The CDs contain a live interview with Telford and Levinson. In the interview, Levinson reveals that one of the most profitable parts of his business is joint ventures.

This book has been compared to a home study course for business expansion. It contains email templates to send to potential joint venture partners, phone scripts to call prospective partners, 54 Guerrilla Marketing joint venture strategies and a fast track system. Everything a business owner needs to start expanding their business using joint venture partnerships is in this little book.

If you can’t find this book in your local bookstore, it’s available online at http://www.theguerrillaguys.com/

Low Cost Ways To Advertise

Wednesday, May 28th, 2008

I hope you’re having a fantastic day!

I’ll be brief today, because the real meat isn’t in this
email, it’s in a 2 hour audio you’re about to listen to for
free.

www.GuerrillaLifestyle.com

It’s a 2 hour interview with Jay Conrad Levinson, the
Father of Guerrilla Marketing. Jay is a pure marketing
genius. He literally has hundreds of methods to advertise
your online business for next to nothing. And he shares
his secrets in the interview.

Jay also gives you a 7-step Guerrilla Marketing plan to
keep your business on track and pulling in profits like
you’ve never imagined.

Instead of trying to recap everything Jay reveals in this
powerful interview, you can listen to it right now. And in
true Guerrilla Marketing fashion, it won’t cost you a penny :)

www.GuerrillaLifestyle.com

Talk again soon.

Enjoy your day!

Terry Telford
Terry :)

Master Resale Rights Strategies

Thursday, May 22nd, 2008

I thought you’d find this interesting. I just had a
conversation with Sam on Skype. He was positive he could not
make any money with Master Resale Rights. So I did my best
to show him how he could. You be the judge.

Sam: I’ve been watching you

Terry: Ah ok. Do I know you?

Sam: Don’t worry I’m not stalking you, I’ve been watching
you progress over the years

Terry: Ah thank you, you had me worried for a moment. LOL

Sam: I have a question for you, if you have the time

Terry: Sure thing

Sam: It’s about the master resale rights you’re selling on
the warrior forum how’s that going?

Terry: Quite well, thanks for asking

Sam: Has anyone made money from them

Terry: They just went on sale on Saturday, but if someone
has sent out an offer to their list, they’ve probably made
money from them. I really have no way of knowing unless they
send me feedback.

Sam: But in general, does anyone make money with those
things

Terry: Yup, they sure do

Sam: I’ve bought tons of them and haven’t made a cent

Terry: What have you done to sell them?

Sam: I put them on my website

Terry: What’s the topic of the website

Sam: Like yours IM stuff

Terry: Are the products new or old?

Sam: Pretty new

Terry: what’s your website, I’ll take a look

Sam: www.(website blanked out for privacy)

Terry: Ok, I have a couple suggestions. You have master
resale rights for all this stuff?

Sam: yes

Terry: why should I buy it from your site instead of for $1
from ebay

Sam: what do you mean

Terry: I just took a look at your site and googled 3 of the
products you’re offering and I can buy them on ebay for $1

Sam: see that’s what I mean

Terry: so why are you selling them for $47

Sam: I can’t sell them for $1, then I don’t make any money

Terry: but you’re already not making any money, so why not
list them on ebay for $1

Sam: Is that what you suggest

Terry: nope, I’m playing devil’s advocate

Sam: so I should sell them on ebay for $1

Terry: I wouldn’t

Sam: so what should I do

Terry: You have the master resale rights to the products,
which is powerful. In the IM world it’s fairly standard so
when you say master resale rights no one blinks an eyelash,
but think about what you have

Sam: what do you mean

Terry: You have the right to distribute those products any
way you like, some people will give them away, others will
sell them as is. You have to be different. I know it’s
cliché but think outside the box.

Sam: just tell me what to do

Terry: I have an idea for you that I do and it works really
well. The resale rights products you have with ebooks or
reports, record them as audios and offer the audio as a
bonus or an upsell or even as part of your product. That way
it sets your products apart from the others that are exactly
the same. Suddenly your selling a product with a greater
value because it has an audio that goes with it. Or add a
video to it. Show how the principles in the book work in
real life.

Sam: ok but

Terry: Hang on a sec you can also turn them into tangible
products by printing them and having them bound or burning
them onto a CD. That also increases the perceived value. So
now you have a full range of products that you’ve added
value to and no one else has.

Sam: I don’t know how to do audio or video

Terry: you can either learn or outsource it. Audio is
simple. If you visit my site www.TerryTelford.com/webaudio I
show you how to set things up with one piece of software.
It’s as easy as pie :) Video is about as simple if you use
camtasia. It’s a bit more expensive, I think it’s around
$400 at www.techsmith.com

Sam: ok

Terry: one more thing that’s even simpler is timing. If
you’re one of the first people to start marketing a resale
rights product, you have a good chance of making some good
money for about 2-3 weeks after the product is launched
before everyone is marketing it. That’s why I start my
products in the warrior forum. Did you see my special offer
at www.TheBusinessProfessional.com/wso.html

Sam: yes that’s why I wanted to ask you about these things

Terry: Excellent. I’m glad you did. Anything else I can
help you with?

Sam: probably lol but I’ve taken enough of your time now

Terry: I’m always happy to help Sam just ping me again if
there’s anything else I can help with

Sam: thanks terry

Terry: my pleasure Sam

I hope the advice I gave Sam helps you with your Master
Resale Rights products too. And I wish you the best of
success.

Talk again soon.

Enjoy your day!

Terry Telford
Terry :)

50% discount coupon for 48 hours

Wednesday, May 14th, 2008

This morning I’m sitting on the edge of my seat. I’m so

excited to give you this.

www.returnontraffic.com/terry.html

It’s a 50% discount on one of the coolest ways to increase
your sales by 25% - 100%. I’ll tell you what it is, how I
got if for you and how it’s actually free.

OK. This brilliant script turns your exit traffic into
cash. When someone is about to leave your website without
buying your product, it pops up a message with a special
offer for people. That’s not revolutionary, but the psycho
timer is :)

The message that pops up has a timer that gives your
prospects a limited time to take advantage of your offer or
the window disappears. The urgency with a timer is
brilliant. It triggers people’s fear of loss and they click
on your second offer.

Your second offer can be another product, a sign up page,
or anything you like.

OK that’s what this cool thing is. Now I’ll tell you how I
got it for you.

I have a very good friend in The Netherlands named Pieter.
We’ve been friends for about 2 years and compare notes with
each other on business ideas and projects we’re working on.
So a few weeks ago, he showed me his newest project, Return
On Traffic.

I really liked the idea and I thought you would too, so I
asked him if we could work out an arrangement to allow you
to have it virtually free. Of course he said, “No” So I
played around with some variations until he said, “Yes”

Here’s how you get it free.

If you went to Pieter’s website right now, you can get this
software for $97 plus $19.95 a month. But he allowed me to
give you a 50% discount on the regular price and knock off
the monthly fee, so you make one small payment now and never
again. Essentially, I got it for you free :) But only
for 48 hours.

www.returnontraffic.com/terry.html

The clock is ticking.

Talk again soon.

Enjoy your day!

Terry Telford
Terry :)

Baby Bird Marketing

Tuesday, May 6th, 2008

I have a very touching story for you this morning about 2
baby birds and I’ll tell you how it relates to your
marketing in a moment.

When I’m sitting in the kitchen eating my breakfast, I can
see a bird’s nest on the downspout of my neighbor’s house.
It’s shaded from the rain and elements because it’s under
the roof.

Last year, a pair of Morning Doves made their home in the
nest. The mother laid her eggs and the father came to
relieve her when it was time for her to eat. Shortly after
the eggs were laid, baby birds appeared. Their little
featherless heads peaked out over the side of the nest and I
instantly “adopted” them in my mind.

Even though I didn’t disturb them, I felt a sense of
excitement as the little birds grew. I watched them as they
started growing feathers and their parents sat on the nest
to keep them warm for endless hours, but then horror
struck.

A pair of Crows found the Morning Dove’s hiding spot. They
attacked the Morning Dove and drove her off her nest,
leaving the babies helpless and vulnerable. The babies were
stolen from the nest and never had a chance to experience
the joy of life.

This year, the pair of Morning Doves came back. They
performed the same ritual. The eggs hatched, the babies
stuck their heads out and the parents sat on the nest to
keep the little ones warm. And this year, a new terror
appeared.

Suddenly, a cat in stealth mode was slinking across the
roof towards the birds. I jumped up from my breakfast and
ran out to scare the cat away. And it worked. The cat left.

For the past 5 days, the little birds have been standing up
in the nest flapping their wings, but not quite sure they
wanted to try flying. But this morning it happened. The
mother bird stood on the ground and the father bird stood on
the roof. The parents made cooing noises encouraging the
little birds to fly. And then it happened.

First, one little bird jumped out of the nest, flapped his
wings with all his might and glided to the ground where the
mother was waiting. Then the second little bird followed the
first.

The mother and father gathered around the babies and had a
pep talk and then flew away to get some food. The two little
birds stayed huddled together, testing out their legs and
flapping their wings. Then the mother and father came back
with a snack and fed them.

So there are two little birds walking around in my
flowerbed. They’re very vulnerable, because the cats in the
neighborhood can get them easily now, but they’re the same
color as dirt. So they’re well camouflaged.

So how does the saga of two little birds have anything to
do with marketing? It actually parallels most of us who try
to make a living online.

In the beginning, we are like the mother and father bird.
We have to find a place to nest. We have to find a niche in
the market where we can “set up shop.” It takes some time
for our ideas to incubate and hatch from the idea phase into
a new product.

And once we have our product created, we hope it will fly.
Quite often, our product doesn’t fly like we thought it
would. It’s like the baby birds who jump from the nest and
glide to the ground. They don’t crash, but they don’t
exactly take off.

And this is the stage where many entrepreneurs get
frustrated and give up. But this is a critical stage. The
next stage is learning to fly. To take your product to new
heights and soar with the Eagles, even if you are a Morning
Dove :)

But there’s an easier way to make a living online.

What if you could skip all the hard work and learn to fly
without being stuck in the nest? What if you could follow a
10-step process that started generating a cash flow today
and it continued on for years and years?

You can. In fact, you could be enjoying sales by the end of
today. Sales that continue on and on and on, just by
following a simple 10 step process. And you can do it as
many times as you want.

You could retire by the end of the year if you wish.

Your first step is to watch a video that Dave Gale produced
and allowed me to post on my website. Right now it’s time to
spread your wings and take flight.

www.TerryTelford.com/Automated_Cash

Talk again soon.

Enjoy your day!

Terry Telford
Terry :)

How To Re-purpose Your Work For Increased Profits

Saturday, April 5th, 2008

I hope your day is going fantastic. Mine is now. I just
reformatted my hard drive after installing an update for my
computer that crashed my system. Oops!

While my computer was reformatting, I couldn’t work on it,
so I decided to read. I’m reading a book by Jay Conrad
Levinson called Guerrilla Marketing For Writers. In the
book, Jay talks about the many formats that AOL Time Warner
uses to monetize a single idea.

You can use the same formula to re-purpose your products
too. First, I’ll give you the AOL Time Warner formula that
Jay mentions in his book and then I’ll show you how to apply
it to your work and increase your own profits.

Here’s what AOL Time Warner can do with an idea:

1. 
Publish it in hardcover with Little Brown

2. 
Feature it in the Book Of The Month Club

3. 
Produce the movie and have it distributed by Warner
Bros.

4. 
The soundtrack can be released by Warner Music

5. 
A mass market edition published by Warner Books

6. 
The movie shown on HBO

7. 
The book reviewed and promoted in Time magazine and on
AOL

That’s a lot of re-purposing for one idea and a lot of
fantastic exposure. Now here’s how you can do it on a
smaller scale with your own work:

1. 
Write an article

2. 
Record the article as an MP3

3. 
Turn the article into a Power Point presentation and
record it as a video

4. 
Submit the article to article directories

5. 
Submit the MP3 to podcast directories

6. 
Submit the video to video directories

7. 
Combine the article with a few more articles, add in a
couple advertisements and turn it into a PDF

8. 
Post the PDF on free ebook directories

9. 
Post the article on your blog

10. 
Post the article as a resource on your website

11. 
Send the article to your subscribers

Re-purposing your article into a multi-marketing tool saves
you heaps of time and gains you a lot of exposure for very
little effort.

If you’re short of ideas for articles, you can start by
using PLR material and reworking it into an article you can
call your own.

If you need some quality PLR material including audio, you
can grab a handful at

www.TerryTelford.com/PLRspecial.html

Talk again soon.

Enjoy your day!

Terry Telford
Terry :)
 

The Definitive Guide To Joint Ventures With A Twist

Tuesday, April 1st, 2008

Ever since I started working online, my greatest marketing tool has been joint ventures. I’ve met and worked with some fantastic people over the years, and now I’d like to work with you.

Here’s the scoop.

I wrote “The Definitive Guide To Joint Ventures” as a manual for entrepreneurs to follow and take their business to the next level. In the manual, I reveal exactly how I’ve worked successful joint ventures with some of the top entrepreneurs in the industry.

I even include a phone script and email templates to make it super simple for you to plug into my system and clone my results.

Then I went one step further.

For the next 27 people who get “The Definitive Guide To Joint Ventures” you’re also going to secure a seat in a special call in strategy session. You and I will mastermind with 49 other people. You’ll get all your questions answered personally, plus you’ll get my very special bonus…

…you will have the opportunity to do a joint venture with me. Depending on your product or service, this can be worth thousands of dollars for you, sometimes almost instantly.

The first thing you need to do is, get your hands on “The Definitive Guide To Joint Ventures.” Then let’s hook up and take your business to the moon. You can pick up your copy of the ebook from

www.TerryTelford.com/thebattleplan.html

Talk again soon.

Enjoy your day!

Terry Telford
Terry :)

PS. Did you get your paycheck yet?
www.QuantumLeapNews.com

4 Ways To Turn PLR Into Cash

Thursday, March 27th, 2008

Today, I’m going to let you in on a formula I use to turn
PLR products into a cash flow. But first, I’ll tell you what
most people do and why it doesn’t work.

The average person buys a package of Private Label Rights
products and turns around and tries to sell the package “as
is.” They quickly find that everyone else is selling the
same package and it becomes a price war. The person selling
the PLR package at the lowest price gets the orders. There’s
very little money in that game.

Here’s how you can buy the same PLR package as everyone
else is buying and turn it into your own personal gold
mine.

1. 
Edit it.
This one should be the obvious choice, but very
few people do this. PLR stands for Private Label Rights.
That means you can edit the product, put your name on it and
voila, you’ve got your very own product to sell with none of
the hassle of writing it. You can pump out a product a day
using this system.

2. 
Package it.
Use it as a bonus for a product you’re
already selling. Statistics prove that adding bonuses to
sales pages increases your sales. People love free stuff, so
add a PLR product as a bonus and increase your sales.

3. 
Use it as content.
Some webmasters pull the PLR product
apart and use it as content for a website. That’s a great
idea, but add a twist and you’ll monetize it too.

Put each page of the book on a webpage. At the bottom of
each webpage place a link to the next page of the book and a
link for people to buy the whole book as a download. This
works wonderfully.

After about 10 pages of reading online, people get tired of
reading web pages and want the book so they can download it
and print it. It’s a lot easier reading a book in paper
format than online. So people read a few pages online,
decide they like the book and click on your order link.

4. 
Break it down into articles.
Another easy way to sellyour PLR ebook is breaking it down
into a series of articles. Post the articles in article
directories with a link in the resource box for people to
buy the book and sales will roll in on autopilot.

And here’s the big secret. buy PLR products that are sold
in a limited quantity. You’ll have a head start on the
market and have the advantage of making the most money right
out of the gate. And right now you’ve got that chance.

I’ve just released PLR rights for 5 of my hot selling
products and you’re one of the few people who get the chance
to get them right now. I’m only releasing 20 PLR rights, so
it gives you a first mover advantage to rake in the most
profit. It also cuts your competition way down, again
putting more cash in your pocket. But I will warn you, these
are not $7 rights. These are very valuable and priced
accordingly. If you follow the 4 steps listed above, you’ll
make your investment back in a matter of days, sometimes
hours.

One other thing. These PLR products are not simply ebooks,
they also include audio MP3s, which opens up a whole new
market for you.

You can pick up your PLR package at

www.TerryTelford.com/special_invitation

I’ll keep the web page updated so you know how many
packages are left. If you hesitate, you will lose out.

Tomorrow I’m going to show you exactly how I took a single
PLR product that cost me $197 and turned it into an instant
$3,824 profit.

Pick up your PLR package today and tomorrow you’ll see
exactly what to do with it to turn it into a profit-pulling
powerhouse.

Talk again soon.

Enjoy your day!

Terry Telford

Terry :)

PS. Have you collected your paycheck this week?
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Super Affiliate Training Class 1 - Gratis

Tuesday, March 18th, 2008

I have a quick update for you today. I’m giving you a free
1 hour and 17 minute training class on becoming a super
affiliate.

It’s part of my quest to help as many people in 2008 as I
can. I would love to help you realise your dreams by
leveraging the power of the internet. Being an affiliate is
the fastest way to get that cash flow started or increased.

So instead of giving you the training here in an email,
I’ll give you the page where you can listen to the training
as well as print out the notes.

http://www.terrytelford.com/class1.html

After you have completed the class, please let me know if
you have any questions. The best place to list your
questions is in the comments section below.

Talk again soon. 

Enjoy your day!

Terry Telford
Terry :)

PS. Get a paycheck every 2 weeks when you subscribe to 
the Quantum Leap Newsletter.
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