I thought I’d share a bit of direct sales experience with
you today.

I have been involved in the direct sales industry since 1991,
when I started my first direct mail company. I’ve also been
one of those annoying people that knocks on your door and
tries to sell you coupon books for local businesses. And yes,
I may have even called you to let you know your ducts need
to be cleaned. LOL. I was one of those people.

Through all of my sales experience, I learned that the
average direct sales conversion was 1-2%. That means that
every 100 people who read or heard my message, at least 1
person would buy my product. For every 1,000 people I
contacted, I could make at least 10 sales. There was no
mystery to it and no magic pill that changed the figures,
it was simply a numbers game.

And it’s the same thing with your online business. In fact,
if you don’t have a fantastic sales letter on your website,
you could be converting less than 1% of your visitors to
buyers. I’ve done that too, so I know how it feels. Checking
your stats to find that you’ve had 3,000 visitors and only
2 sales is a bit disheartening.

I’ve also experienced the other end of the scale, where I’ve
experienced 27% conversions. For every 100 people that
visited my website, 27 bought my product. And let me tell
you, that’s pretty darn exciting.

As a copywriter, I am critical of the copy on people’s
websites. Some copy is so bad it almost begs me to whip out
my red pen and start marking up the page. That would be bad
for my computer screen, so I don’t. LOL.

In most everyone’s defence, copywriting is an art. It takes
time and practice to get it right and turn your visitors
into ravenous buyers. But the average webmaster doesn’t have
time to develop a professional copywriter’s skill.

But there is a middle of the road solution. It melds the
world of copywriting with the world of…the average person.
It’s a software solution called Sales Letter Lightning. It
allows you to fill in a few forms and then creates your
website sales page for you. Upload the page to your hosting
account and you’re done. It’s about as simple as it gets.

You can review the software details at

http://www.SalesLetterLightning.com

I look forward to reading your next website sales letter

Talk again soon.

Enjoy your day!

Terry Telford

This morning I’m sitting on the edge of my seat. I’m so

excited to give you this.

www.returnontraffic.com/terry.html

It’s a 50% discount on one of the coolest ways to increase
your sales by 25% - 100%. I’ll tell you what it is, how I
got if for you and how it’s actually free.

OK. This brilliant script turns your exit traffic into
cash. When someone is about to leave your website without
buying your product, it pops up a message with a special
offer for people. That’s not revolutionary, but the psycho
timer is

The message that pops up has a timer that gives your
prospects a limited time to take advantage of your offer or
the window disappears. The urgency with a timer is
brilliant. It triggers people’s fear of loss and they click
on your second offer.

Your second offer can be another product, a sign up page,
or anything you like.

OK that’s what this cool thing is. Now I’ll tell you how I
got it for you.

I have a very good friend in The Netherlands named Pieter.
We’ve been friends for about 2 years and compare notes with
each other on business ideas and projects we’re working on.
So a few weeks ago, he showed me his newest project, Return
On Traffic.

I really liked the idea and I thought you would too, so I
asked him if we could work out an arrangement to allow you
to have it virtually free. Of course he said, “No” So I
played around with some variations until he said, “Yes”

Here’s how you get it free.

If you went to Pieter’s website right now, you can get this
software for $97 plus $19.95 a month. But he allowed me to
give you a 50% discount on the regular price and knock off
the monthly fee, so you make one small payment now and never
again. Essentially, I got it for you free But only
for 48 hours.

www.returnontraffic.com/terry.html

The clock is ticking.

Talk again soon.

Enjoy your day!

Terry

I want to share a neat statistic with you today. In the
past week, I was able to increase the sales on one of my
websites by 63%. All I did was change 2 sentences. You know
what they were?

The headline.

Your headline is the single most important piece of text on
your entire website. From the statistics I’ve read, you have
less than 2 seconds to grab your prospect’s attention and
pull them into your website.

If your headline draws them in, then your sub-headline
needs to pull them into your first paragraph and your first
paragraph needs to pull them into your second paragraph, all
the way through your sales letter to the order button.

But they will never get to your order button if you don’t
grab them with your headline. And that’s where a bit of a
dilemma occurs. How do you write an award-winning headline
that magnetically draws people into your sales letter?

You have 3 choices:

1. 
You can take a copywriting course and learn how to write
copy like the pros

2. 
You can clone other headlines

3. 
You can use software to write your headlines for you

The first 2 choices take time, effort and brain power. The
third choice takes about 90 seconds and you’ve got dozens of
kick-butt headlines for anything you want to sell. I create
most of my headlines using software, because it’s fast, easy
and effective.

That’s how I turned 63% of my browsers into buyers. I used
my powerful headline software to write an award-winning
headline for me. And you can do the exact same thing with
your headlines. You’ll find the software I use at

www.TerryTelford.com/hcp

Use it today – prosper today.

Talk again soon.

Enjoy your day!
Terry

Audio on your website adds a new dimension for your visitor. It keeps them on your website longer, it engages them on a different level than simply reading text, it makes your website come alive, and if you’re in the e-commerce arena it increases your sales.

With all the benefits of using audio on your website, why doesn’t everyone use it?

The number one reason is, most webmaster’s don’t know how. But it’s super simple to get your voice, your music or whatever audio you want onto your website in 6 simple steps.

For this example, we’re going to put your voice on your website. First, we’ll look at the process and after, we’ll review the software and hardware.

Step 1
Record your voice onto your computer using your microphone. For voice recording, record at 22050 Hz, on a Mono Channel, at 24 or 32 kbs. Although that may seem a little cryptic right now, you’ll see how simple it is in a moment.

Step 2
Depending on the effect you want to achieve, you may want to add background music to your audio. If you’re doing a short sales message, background music can add power to your presentation. Adding background music involves layering your original audio with a music track. Again, this is easier than it sounds.

Step 3
When your visitor arrives on your website, you can play your audio automatically for them, or give them a set of buttons to press if they want to hear your audio. Generally, you will give them a minimum of a “Play” button, a “Pause” button, and a “Stop” button.

Step 4
Some audio creation software gives you the flexibility of sending your visitor to another website when the audio has finished playing. This is useful in the e-commerce world. When your audio finishes playing, you can automatically transfer your visitor to another website.

Step 5
Copy and paste a snippet of code into the webpage where you want your audio buttons to appear.

Step 6
Upload your new audio webpage with the 2 accompanying audio files to your server.

And that’s it. 6 simple steps to adding audio to your website.

The beautiful part is, it takes longer to describe the process here than it does to actually create and upload an audio. After you’ve done it a couple times, you’ll be able to add new audio to your website in less than 5 minutes. Not including your recording time

The software and hardware configuration is simple. The only hardware you need, in addition to your computer, is a microphone. The simplest and most versatile software I’ve used for the job is Impact Web Audio. You can see a live example and get more details at

www.TerryTelford.com/webaudio

Talk again soon.

Enjoy your day!

Terry

Keyword PDQ is a helpful piece of software that can locate profitable niches and industries for you by evaluating the supply and demand of each keyword…and it’s FREE!

This little puppy was developed to research profitable keywords. The operative word being profitable. It’s easy to build lists of keywords, but you generally have no idea if they’ll be profitable or not.

That’s where Keyword PDQ comes in handy. You can enter a keyword like “internet marketing” and it spits out a list of 100 keyword phrases that match “internet marketing.” Then it goes one step further.

It also gives you a listing of the supply and demand for each keyword. If you see 1,000,000 websites are providing content about internet marketing, but only 500 people are searching for that keyword, you may want to rethink your strategy.

On the other hand, if you search on a keyword that has 500 websites and 1,000,000 people searching for that term, you’ve just hit the jackpot. Admittedly, this is very difficult to find, but they do exist.

Realistically, if you can find a keyword or keyword phrase that has a 1:1 supply and demand, you’ve found a niche that could potentially offer nice profits. For example, if you search for “widgets” and find 10,000 sites about “widgets” and 10,000 people searching for “widgets” you’ve found a potential gold mine.

Searching for profitable keywords can take a bit of time, but it’s time well spent. Uncovering a niche or industry with a large search volume and a low supply of quality websites, opens profitable opportunities for you.

You can download your free copy of Keyword PDQ from

www.TerryTelford.com/MegaTon

Talk again soon.

Enjoy your day!

Terry

PS. You may also want to check out my newsletter. It’s free to subscribe and it pays you every 2 weeks. You can review it at Terry Telford News

One of the recurring themes in many of the Teleclasses I’ve been hosting is, “Where can I get a suite of inexpensive, but effective business tools.”

So I spent 3 days combing my hard drive and packaging up business tools that will benefit every business. These tools are hand selected for quality, functionality and usability.

If you need audio software, you got it
If you need content, you got it
If you need traffic systems, you got it
If you need language translation software, you got it
If you need tracking software, you got it
If you need blog and ping software, you got it
If you need affiliate marketing techniques, you got it
If you need PDF branding software, you got it
If you need list building strategies, you got it

This package is the cat’s meow

And to top it all off, every product comes with resale rights. So even if you choose not to use the package to improve your own business, you can sell it and keep 100% of the profits. So it’s a winning combination, no matter what you do with it.

To check the package out in detail, hop on over to

www.TerryTelford.com/MegaTon

I think you’ll love what you find.

Talk again soon.

Enjoy your day!

Terry

Looks like TechSmith is giving away the farm this month. Now you can get the SnagIt Screen capture software free too. Seems to be the same campaign. They give you the older version and try to upsell you to the newer one.

Here’s how you get this one:

1. Download SnagIt here
2. Enter your name, country and email here and Techsmith will email you the software key to unlock this software too.

Another big thanks to Jacqui and to Randy for this one too.

Talk again soon.

Enjoy your day!

Terry

Pick this up while you can. I paid $300 for Camtasia 5 and now they’re giving away Camtasia 3 for free. I don’t know how long this will last, so scoop it up while it’s still available.

At first, I thought this was one of those messages like Microsoft wants to pay you $100 for every email you send, but this one is the real deal.

The campaign TechSmith seems to be running is, you download Camtasia 3 and then they try to upsell you to Camtasia 5, but there’s no other catch.

You won’t have the latest version of Camtasia, but honestly, who cares Camtasia 3 works just fine.

Here’s how you get it:

1. Download Camtasia 3 here

2. Enter your name, country and email here and Techsmith will email you the software key to unlock the software

You can thank Jacqui Carrel  for this. She’s the one that tipped me off to it.

Talk again soon.

Enjoy your day!

Terry