Just a quick note for you this morning to see if you’d like to join me in an advertising campaign. I’ll give you a bit of background info first.

I am moving the majority of my business offline. I’ve already started and it’s working very well. Instead of selling an ebook, I sell a printed book.

I still market and process sales online, but the actual product is shipped offline.

And that’s where the advertising opportunity comes in.

With every product I ship, I include an envelope of coupons that promote other products. Until now, I’ve only included coupons for my own products, but I’m going to allow a select few people to advertise with me for the next year.

Get all the package details and find out how you can advertise to a very targeted audience for as little as 15 cents a piece.

http://www.TerryTelford.com

Talk again soon.

Enjoy your day!
Terry

I thought I’d share a bit of direct sales experience with
you today.

I have been involved in the direct sales industry since 1991,
when I started my first direct mail company. I’ve also been
one of those annoying people that knocks on your door and
tries to sell you coupon books for local businesses. And yes,
I may have even called you to let you know your ducts need
to be cleaned. LOL. I was one of those people.

Through all of my sales experience, I learned that the
average direct sales conversion was 1-2%. That means that
every 100 people who read or heard my message, at least 1
person would buy my product. For every 1,000 people I
contacted, I could make at least 10 sales. There was no
mystery to it and no magic pill that changed the figures,
it was simply a numbers game.

And it’s the same thing with your online business. In fact,
if you don’t have a fantastic sales letter on your website,
you could be converting less than 1% of your visitors to
buyers. I’ve done that too, so I know how it feels. Checking
your stats to find that you’ve had 3,000 visitors and only
2 sales is a bit disheartening.

I’ve also experienced the other end of the scale, where I’ve
experienced 27% conversions. For every 100 people that
visited my website, 27 bought my product. And let me tell
you, that’s pretty darn exciting.

As a copywriter, I am critical of the copy on people’s
websites. Some copy is so bad it almost begs me to whip out
my red pen and start marking up the page. That would be bad
for my computer screen, so I don’t. LOL.

In most everyone’s defence, copywriting is an art. It takes
time and practice to get it right and turn your visitors
into ravenous buyers. But the average webmaster doesn’t have
time to develop a professional copywriter’s skill.

But there is a middle of the road solution. It melds the
world of copywriting with the world of…the average person.
It’s a software solution called Sales Letter Lightning. It
allows you to fill in a few forms and then creates your
website sales page for you. Upload the page to your hosting
account and you’re done. It’s about as simple as it gets.

You can review the software details at

http://www.SalesLetterLightning.com

I look forward to reading your next website sales letter

Talk again soon.

Enjoy your day!

Terry Telford

Would you like a network of websites that makes you $62,160
every year with the potential to make more?

There’s 2 ways of doing it.

1. 
You could build a network of websites, experiment with
different business models, test different traffic methods,
and in a year or two, you might have something that works.

OR

2. 
Tap into an existing business model with pre-built websites
and traffic systems already in place. Turn on the faucet
and let the cash flow.

Anyone on the fast track chooses method 2. And until July 21,
you can scoop up a network of 5 websites with all the
business strategies in place and all the hardware and
software ready for you to instantly tap into. Now is the
time to open the gates on a new cash flow.

Check it out now at

http://www.DoubleDipTraffic.com

Talk again soon.

Enjoy your day!

Terry Telford

Owning a .com website address (URL) is not an option, it’s a necessity. Leave the .net, .org, .name, .tv and all the other dot suffixes for someone else. In a recent radio marketing campaign, the importance of a .com URL became very apparent.

Here’s the story. I own iClickUniversity.com with a partner. And I own iClickuniversity.ca, the Canadian franchise, on my own. Recently, I decided to try radio advertising for the Canadian franchise, but not the international franchise.

The radio ad was written and produced by the radio station in my test market and ran for three weeks. At the end of the campaign, the statistics were shocking. The .ca website had received 45 hits and the international .com site had received 47.

If we look at the results and ignore the fact that the radio campaign was a flop, you’ll notice that the .com site got more hits than the .ca site, even though the .com site was not being advertised.

Why?

When people hear a domain name on the radio, they have to write it down or remember it. Either way, half the people get it wrong and assume they heard .com.

In short, if you own a domain that’s not a .com and you’re promoting on the radio, you’re sending the .com domain owner lots of free traffic. That’s great for the other guy…not good for you.

Terry Telford

FOR IMMEDIATE RELEASE

iClickUniversity.com Releases Report On The Economy

Trenton, Ontario – June 4, 2009 – Flying in the face of the doom and gloom media, iClickUniversity.com instructors, Terry Telford and Richard Butler released a report with a positive outlook on the global economic crisis. This new look at the economy has taken some people by surprise.

According to Telford, “There’s a lot of opportunity out there right now. Stocks are on sale, houses can be scooped up with ridiculously low mortgage rates and you can buy a vehicle with 0% financing. Now is the time to take advantage of tremendous savings world wide.”

Butler added, “Recessions are nothing new. They’re simply part of the economic cycle. After this recession, we’ll see an upswing in the economy that results in a boom. The boom will hit a peak and then slide down into another recession. We’ve witnessed these cycles since 1797, so it’s really nothing new.”

In their report, the iClickUniversity.com instructors reveal how you can ignore THE economy and focus on YOUR economy. According to these guys, this may be the best economic news you’ll get this year.

You can download a copy of the report from

http://www.iClickUniversity.com/economy.html

Talk again soon.

Enjoy your day!

Terry Telford

Over half the small businesses that open their doors today, will close their doors in less than a year. That’s a 50% failure rate and that’s scary. But if business owners set their mindset before opening their businesses, the failure rate could drop.

Every entrepreneur faces a plethora of mindset challenges. We’re going to look at three of the common challenges that plague small business owners in a series of three articles.

Article 1 – Business Pitfall #1: Money Paradigm
Article 2 – Business Pitfall #2: No Plan
Article 3 – Business Pitfall #3: Information Overload

Business Pitfall #2: No Plan

Let’s start with a well-known saying “If you fail to plan, you plan to fail”. Without a plan you have no idea where you are going or how to get there. You do not need a 50-page thesis outlining every detail of your business. All you need is a very simple action plan.

A plan will also help you set benchmarks and allows you to celebrate your successes as you progress.

Setting up a simple business plan can be as easy as defining your:

1. Objectives
2. Strategies
3. Tactics
4. Daily To Do List

Objectives
Starting at the top, your objectives are your broad overview. They define what you want to accomplish. For example, ABC Business will gross $100,000 in sales in 2009…

Strategies
Your strategies answer your objectives. They describe how you are going to accomplish the objective you’ve set. For example, …by selling affiliate products on the internet…

Tactics
Your tactics explain how you plan to accomplish your strategies. They explain what you’re going to do in more detail. For example, …by setting up 10 websites that promote 5-10 products each and then promoting them…

Daily To Do List
And the final piece of your business plan is your daily to do list. This is where the rubber hits the road and where you take a definite action or actions, every single day. For example, …by writing one article per week, contacting ten new joint venture partners each week, and placing pay per click advertising on Google and Yahoo.

When you piece them all together you have a specific objective that will be met daily by your To Do list actions. For each business objective, you’ll have a complete path to a daily To Do list.

Here’s what your plan for the first objective looks like:

ABC Business will gross $100,000 in sales in 2009… by selling affiliate products on the internet… by setting up 10 websites that promote 5-10 products each and then promoting them… by writing one article per week, contacting ten new joint venture partners each week, and placing pay per click advertising on Google and Yahoo.

Now you have a very specific business plan with a daily To Do list. It makes it very easy to measure your progress by measuring what you accomplish each day and the results from each action you take.

Your business plan doesn’t have to be a book, it simply has to be a plan that you can follow to achieve your goals. And the smaller, more easy to follow your plan is, the more likely you are to follow it to success.

Terry Telford

- - -
Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com
- - -

Over half the small businesses that open their doors today, will close their doors in less than a year. That’s a 50% failure rate and that’s scary. But if business owners set their mindset before opening their businesses, the failure rate could drop.

Every entrepreneur faces a plethora of mindset challenges. We’re going to look at three of the common challenges that plague small business owners in a series of three articles.

Article 1 – Business Pitfall #1: Money Paradigm
Article 2 – Business Pitfall #2: No Plan
Article 3 – Business Pitfall #3: Information Overload

Business Pitfall #1: Money Paradigm

A paradigm is a commonly held belief, or way of thinking. Sometimes it may be true, but quite often it is not. For example, in ancient times, a common paradigm was, “the world is flat.” Science proved that paradigm to be false.

Today, a common paradigm is, money is in limited supply. The truth is, there is no limit to the amount of money you can amass. The only real commodity in limited supply is time. However, you must remember that time is your friend, not your enemy! Every person has the same amount of time in a day. But people use their time differently. The activities of a multimillionaire are much different than those of a struggling factory worker.

Today, most people’s outlook on money is defined by their paycheck. If they make $3,000 a month, they try to squeeze their lifestyle into a $3,000 box. They live in a house they can almost afford, they drive a vehicle they don’t like and they travel only as much as their credit card allows. They think money is limited.

In the industrial age, that was somewhat true. People could get a second job to supplement their income, but they rarely got further ahead, because they were still limited by the amount of time they could work. Thank goodness we’re not in the industrial age. At the turn of the century we entered the information age.

Today, you can sit in front of your computer for an hour or two and make tens, even hundreds of times more money than you could make in the industrial age. Your income is no longer limited to the number of hours you can work. It’s only limited by your imagination, your knowledge and your action.

People all over the world are turning to the internet to start a small business venture. The advantages of a virtual business include, no commuting, very low start up costs, minimal maintenance fees, flexible work hours, no set location – work wherever there’s an internet connection, and no boss hanging over your shoulder.

The internet opens a whole new world of possibilities for ordinary people who are willing to push through the money paradigm.

Terry Telford

Terry Telford is a co-founder of iClick University, a step-by-step program for building your internet business. For a full course outline, visit http://www.iClickUniversity.com