Just in case you haven’t heard of Jay Conrad Levinson,
he’s the guerrilla marketing guy. He’s authored or
co-authored 57 books and is a best selling author. In fact,
guerrilla marketing has sold over 15 million copies.

But Jay’s real claim to fame is his 7-sentence guerrilla
marketing plan. It takes 5 minutes to write and sets your
business up for unlimite’d success.

I don’t want to make this email too long, so I’m going to
give you the first 3 steps, then I’ll tell you where you
can get the rest in a moment. And it won’t cost you a
dime.

Here are the first 3 steps of Jay Conrad Levinson’s
guerrilla marketing plan:

Step 1
The first sentence tells the purpose of your marketing.
What physical act do you want people to take? Do you want
them to click to your website, call an 800 number, look for
your product next time they go to the store? What physical
act you want people to take? That’s pretty easy to say in
one sentence and that’s all you need in that sentence.

Step 2
The second sentence is about your benefits, but it’s only
about one of your benefits. I ask people to create a list of
all the benefits people derive from doing business with
them. But I say your competitor is offering the same
benefits, for the most part. You probably offer some benefit
that is a competitive advantage. These are advantages your
competitors don’t offer. So I say put a circle around your
competitive advantages. That’s what your second sentence
should focus on, your competitive advantage. You may have 5
competitive advantages. Don’t put them all down, because it
complicates things. Write down your main competitive
advantage and that’s how you are going to achieve your
purpose.

Step 3
The third sentence tells who your target audience is. Who
are the people most likely to bu’y what you are selling?
Maybe you have more than one target audience, most companies
do. List your primary and secondary target audience.

Those are the first 3 steps of the guerrilla marketing
plan. Don’t be fooled by its simplicity. Many fortune 500
companies follow this plan and make billions of dollars.

You can get all 7-steps and a two hour, in-depth interview
with Jay Conrad Levinson - FREE from

www.GuerrillaLifestyle.com

Talk again soon.

Enjoy your day!

Terry