Here’s a tip for you to increase your sales by up to 179%. Add audio to your website. That’s it. When I visit your website, I want you to talk to me That’s what I’m getting from the statistics.

Every time I add audio to a sales page, the sales increase. I don’t have any hard proof as to why it works, but here’s my theory.

We’re social animals. We like contact with each other. Reading a static webpage is fine for getting information, but if you want to reach your prospects on a more emotional level, the level that makes them buy, let them hear what you have to say.

Using audio on your sales page also develops a higher level of credibility and trust. When your prospect can hear you, you become more real and more believable. And when your prospect begins to know, like and trust you, making a sale becomes much easier.

And adding audio to your webpages is easy to do. If you don’t know what to say, simply read your sales page copy. Make sure you read it as if you were speaking and not in a monotone, bore-the pants-off people voice.

My personal statistics have shown increases of 179% at the high end and 63% increase on the low end, so whichever way you look at it, audio can seriously affect your sales figures.

Then I checked to see how much money was spent online last year. According to CNNMoney.com we spent $102.1 billion dollars online in 2006. Apparently the 2007 figures aren’t out yet. But the 2006 numbers represent a 24% increase over 2005, so we can estimate that 2007 figures will come in around $127 billion and maybe more.

Now imagine if all the websites that sold stuff in 2007 had used audio and increased their sales by even 50%, we’d be looking at figures around $190 billion for 2007. That’s $31 for every single person on the planet!

Now think about how that applies to you and your websites. If you could increase your sales by even 50% by just adding a little 1 or 2 minute audio snippet, would it be worth it? You bet it is and it’s not hard to do.

I’ve laid it out for you in my report, The Definitive Guide To Audio. You can get your copy from www.terrytelford.com/audioreport.html

Talk again soon.

Enjoy your day!

Terry