Master Resale Rights Strategies for 2008
Tuesday, March 11th, 2008I thought you’d find this interesting. I just had a
conversation with Sam on Skype. He was positive he could not
make any money with Master Resale Rights. So I did my best
to show him how he could. You be the judge.
Sam: I’ve been watching you
Terry: Ah ok. Do I know you?
Sam: Don’t worry I’m not stalking you, I’ve been watching
you progress over the years
Terry: Ah thank you, you had me worried for a moment. LOL
Sam: I have a question for you, if you have the time
Terry: Sure thing
Sam: It’s about the master resale rights you’re selling on
the warrior forum how’s that going?
Terry: Quite well, thanks for asking
Sam: Has anyone made money from them
Terry: They just went on sale on Saturday, but if someone
has sent out an offer to their list, they’ve probably made
money from them. I really have no way of knowing unless they
send me feedback.
Sam: But in general, does anyone make money with those
things
Terry: Yup, they sure do
Sam: I’ve bought tons of them and haven’t made a cent
Terry: What have you done to sell them?
Sam: I put them on my website
Terry: What’s the topic of the website
Sam: Like yours IM stuff
Terry: Are the products new or old?
Sam: Pretty new
Terry: what’s your website, I’ll take a look
Sam: www.(website blanked out for privacy)
Terry: Ok, I have a couple suggestions. You have master
resale rights for all this stuff?
Sam: yes
Terry: why should I bu’y it from your site instead of for $1
from ebay
Sam: what do you mean
Terry: I just took a look at your site and googled 3 of the
products you’re offering and I can bu’y them on ebay for $1
Sam: see that’s what I mean
Terry: so why are you selling them for $47
Sam: I can’t sell them for $1, then I don’t make any money
Terry: but you’re already not making any money, so why not
list them on ebay for $1
Sam: Is that what you suggest
Terry: nope, I’m playing devil’s advocate
Sam: so I should sell them on ebay for $1
Terry: I wouldn’t
Sam: so what should I do
Terry: You have the master resale rights to the products,
which is powerful. In the IM world it’s fairly standard so
when you say master resale rights no one blinks an eyelash,
but think about what you have
Sam: what do you mean
Terry: You have the right to distribute those products any
way you like, some people will give them away, others will
sell them as is. You have to be different. I know it’s
cliché but think outside the box.
Sam: just tell me what to do
Terry: I have an idea for you that I do and it works really
well. The resale rights products you have with ebooks or
reports, record them as audios and offer the audio as a
bonus or an upsell or even as part of your product. That way
it sets your products apart from the others that are exactly
the same. Suddenly your selling a product with a greater
value because it has an audio that goes with it. Or add a
video to it. Show how the principles in the book work in
real life.
Sam: ok but
Terry: Hang on a sec you can also turn them into tangible
products by printing them and having them bound or burning
them onto a CD. That also increases the perceived value. So
now you have a full range of products that you’ve added
value to and no one else has.
Sam: I don’t know how to do audio or video
Terry: you can either learn or outsource it. Audio is
simple. If you visit my site www.TerryTelford.com/webaudio
I show you how to set things up with one piece of software.
It’s as easy as pie
Video is about as simple if you use
camtasia. It’s a bit more expensive, I think it’s around
$400 at www.techsmith.com
Sam: ok
Terry: one more thing that’s even simpler is timing. If
you’re one of the first people to start marketing a resale
rights product, you have a good chance of making some good
money for about 2-3 weeks after the product is launched
before everyon’e is marketing it. That’s why I start my
products in the warrior forum. Did you see my special offer
at the warrior forum
Sam: yes that’s why I wanted to ask you about these things
Terry: Excellent. I’m glad you did. Anything else I can
help you with?
Sam: probably lol but I’ve taken enough of your time now
Terry: I’m always happy to help Sam just ping me again if
there’s anything else I can help with
Sam: thanks terry
Terry: my pleasure Sam
I hope the advice I gave Sam helps you with your Master
Resale Rights products too. And I wish you the best of
success.
Talk again soon.
Enjoy your day!

Terry
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