Hi there my marketing friend

I have a bit of an interesting story for you. I’ve just started using YouTube a bit more and I thought it would be handy to put this tutorial on it. I spent about 12 hours creating the video and then discovered that YouTube only allows 10 minute videos. The original video was 12 minutes. Oops.

So I redid the video and cut out about 3 minutes, but that also cut out a big chunk of content I really wanted to share, so I’ve included my original script here, so you can also benefit from the content you don’t get to see in the YouTube video.

 

I hope this helps if you’re thinking about using Private Label Rights products.

- - - Original Script Starts Here - - -

Welcome to How to profit with private label rights and a review of Private Label Secrets.

Private Label Rights (PLR) are used by some of the top internet entrepreneurs to quickly create products with very little investment of time or capital. Unfortunately, most internet entrepreneurs who have heard about PLR, make very little money with it. Instead of following a profitable plan, they run around in circles like a dog chasing its tail. Here’s why.

PLR products are completely customizable. Whether it’s an ebook, a piece of software, or a graphics package, you have complete control over the content. It’s the same as if I write an ebook for you and then give it to you and let you put your name on it and take all the credit for the content as if it’s yours. It’s fast, it’s simple and it’s completely legal.

So why doesn’t everyone do it? Because it takes some work, it’s a very minimal amount of work, but it is work. Most people are chasing get rich quick schemes so their impression of a successful PLR business is to buy lots of PLR products, stick them on a website and sell them to other people who do the same.

It doesn’t take very long until the market is saturated with the same PLR products on all the PLR websites. And then the average entrepreneur says, “PLR products don’t work.”

Meanwhile, the entrepreneurs who have actually opened the zip file that the PLR product came in are making money hand over fist, because they took the time to customize the product and introduce it to the market as their own.

Here’s how simple it is:

1. Edit the ebook and add some of your own content. Add your own personal style and charm to the product. Then add your name as the author
2. Personalize the graphics or have a graphic designer do it for you
3. Edit the sales letter and again add your own style and character to it

When you’ve got the product complete, you can

1. Publish your website and send traffic to it. So you sell it as a stand alone product
2. If you embed affiliate links into it, you can give it away as a freebie. When your reader’s click on your affiliate links, you get paid
3. You can use them as a tool for your affiliates and allow them to re-brand the product with their affiliate links to your products
4. You can turn the written ebook into an audio and sell it as an audio ebook which adds value to the package
5. You can strip the book down and turn it into articles
6. You can add a workbook to it and market it as a course

Now just for comparison, let’s look at what it would cost to have your own ebook written.

Costs $200 - $500 for a good 50 page ebook
Graphics for a website including affiliate marketing pieces $150 - $250
Sales letter - $750 - $1,200

In real costs, you’re looking at  $1,100 - $1,950. That’s still good because you save a huge amount of time and all the heavy lifting is done for you. You don’t have to take care of all the intricate details of writing and designing.

And coming from someone who’s been on both sides of the table, I’d much rather pay someone to do the hard work.

Now the flip side of the coin with PLR products is, you’re not the only one with the product. Even though you’ve customized the product and it has your own design and feel, the core of the product is still out there for anyone to duplicate.

So it’s really a judgement call. Is it worth spending a sizeable amount of capital to have a product created specifically for you, or is it better to invest a minimal amount of time and money and use a PLR product.

My vote is the PLR product.

But it goes one step further. There are lots and lots and lots of PLR products on the market, so there’s no shortage of supply. The big difference comes when you start looking at the quality of the products. Suddenly, you have a pretty short list of products that you’d actually want to attach your name to.

My choice for using PLR is to find a service that creates their own in-house products and limits the distribution to a select few in the market. That way, I feel confident knowing I can tweek the product, get it out on the market and have limited risk of it looking like a copy cat product.

I have a couple PLR suppliers that I use regularly and today I’m going to take you behind the scenes into the private member’s area of Private Label Secrets. www.PLRPassport.com

I like this supplier because they have their own professional in-house team that creates two new PLR products every month. They’re high quality products that target very active markets, so the products are extremely easy to sell. The other thing I really like about this supplier is the completeness of the packages. In addition to the core product, you also get all the supplementary elements that go with it, including some marketing material, so it makes your customization of the product very simple. And you’ll see that when we get into the private member’s area.

So let’s start off by taking a look at what you get when you become a member:

Video

And the icing on the cake is the price. The first month you become a member it costs $67, then each additional month that you stay it only costs $47 a month. So you pay a small premium up front to access all the content at once and then you’re only paying $47 a month for 2 fresh new PLR products. So each new product only costs $23.50. And you have the first mover’s advantage because only the members of  Private Label Secrets have access to these products each month.

So bottom line, if you’re looking for a fast, easy, inexpensive way to create high quality products, I recommend a membership to the site. But if you’re not willing to invest a bit of time and effort to customize the products and make them work for you to help build your own brand, market your products, and develop an additional income stream, I’d suggest passing on this opportunity.

So that wraps it up for this review, my name is Terry Telford, from TerryTelford.com and I wish you all the success you deserve.

Talk again soon.

Enjoy your day!
Terry