How To Breath New Life Into A Dead Information Product
Sometimes an information product starts life with a whirlwind of sales and then dies out as quickly as it was born. Sometimes it is brought to market without the proper research and never gets off the ground. And sometimes an information product follows through the typical product life cycle and just fades into oblivion. In any case, there are ways to revive these dead information products.
1. Offer Resale Or Giveaway Rights
Before you choose this method of reviving your dead information product, add advertising and sales messages into your product that direct your readers to your websites or your other products.
After you've added your advertising, sell or give away your information product with the rights for others to do the same. Doing this will allow your product to go viral as everyone who receives your product is allowed to give it away or sell it and your advertising is spread around the globe with no additional cost.
2. Auction Your Product
Use an auction site like ebay to sell your product. Many times people get into a bidding war and your product suddenly takes on a new life.
Use the dead product as a free bonus for another product you sell. This will increase the perceived value of the product you' re selling. People feel they' re receiving more for less.
4. Online Contest
Create an online contest so people can win your product. This will attract traffic to your web site. You also could get free advertising by listing it on online contest directories.
5. Product Combos
Ask other online business owners, with the same target audience, if they would be interested in combining your product with their product. You could sell them together as a package deal and split the profits.
6. Free Bonus
Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.
Barter your product with other business owners for things you need for your own business. You could trade for their products or services. This will save you money and help make up for your profit loss.
Even if your information product didn't perform as well as you had expected, or it outlived it's life expectancy, you can still turn it into a business asset. Use your imagination, a little creativity and the seven points above to turn your dead information products into gems.